Lassie Pet Health Ltd

Reference number: 1045889

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Lassie Pet Health Ltd (FRN 1045889) is an AR of ADVENT SOLUTIONS MANAGEMENT LIMITED (FRN 308751). When you use Lassie Pet Health's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Lassie Pet Health, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When lassie.co first appeared online, and whether it can receive email
  • What kind of line 07557 535636 is
  • Who else gives the postcode EC2V 5HA
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Advent Solutions Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
6 June 2025 (1 year old)
Registered office
First Floor, Woolgate, 25 Basinghall Street, London, EC2V 5HA, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Hedda Elin Viktoria Båverud Olsson Director Jul 1988 6 Jun 2025 None
Sophie Wilkinson Director Jul 1980 6 Jun 2025 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Key dates in its history

Lassie Pet Health’s history from the FCA register and Companies House, newest first.

2025

5 December 2025

  • Became an appointed representative

FCA register

6 June 2025

  • Incorporated at Companies House
  • Hedda Elin Viktoria Båverud olsson appointed as a director
  • Sophie Wilkinson appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Lassie Pet Health

Other FCA-listed firms that share a director, phone number or address with Lassie Pet Health. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share its postcode
4

In the full report: all 4 connected firms, named

  • How each is linked: the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Lassie Pet Health

Other firms of the same type (insurance broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Lassie Pet Health

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 4 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Lassie Pet Health Ltd FCA authorised?
Lassie Pet Health Ltd (FRN 1045889) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Lassie Pet Health?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Lassie Pet Health Ltd (FRN 1045889) is an AR of ADVENT SOLUTIONS MANAGEMENT LIMITED (FRN 308751). When you use Lassie Pet Health's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Lassie Pet Health, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Lassie Pet Health’s phone number and website?
The FCA register lists the phone number 07557 535636 and the website lassie.co/en for Lassie Pet Health. If you were given different contact details, use these to check with the firm before going any further.
Is Lassie Pet Health a scam or clone?
Lassie Pet Health is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Lassie Pet Health?
Protection works through Advent Solutions Management Limited, the principal firm responsible for Lassie Pet Health's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who runs Lassie Pet Health?
Companies House lists 2 directors of Lassie Pet Health: Hedda Elin Viktoria Båverud Olsson and Sophie Wilkinson.
How long has Lassie Pet Health been in business?
The company was formed on 6 June 2025.

Sources and links

The full report on Lassie Pet Health Ltd

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