Leads.io Limited

Reference number: 621408

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Leads.io Limited (FRN 621408) introduces customers to LOANS WAREHOUSE LIMITED (FRN 713110). Any regulated advice or arranging is done by the principal, not Leads.io.
  • Example: if Leads.io refers you to a financial adviser, the advice should come from the principal firm, not from Leads.io itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When boilerguide.co.uk first appeared online, and whether it can receive email
  • What kind of line 01858 461010 is
  • Who else gives the postcode LE16 7QU
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Boiler Guide Trading name: A name it trades under now.
  • Boiler Guide Limited Former name: A name it was registered under before.
  • Holmes Media (UK) Limited Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Loans Warehouse Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
LEADS.IO LTD
Company status
Active
Company type
Private limited company
Incorporated
8 April 2009 (17 years old)
Registered office
1-7 St. Marys Road, Market Harborough, Leicestershire, LE16 7DS, England
Nature of business
  • Other information technology service activities (SIC 62090)

Directors and company secretaries

Name Role Born Appointed Other companies
John Byrne Director Dec 1981 6 Jan 2015 None
Timotheus Johannes Maria Roemer Director Feb 1980 10 Feb 2022 None
Anzhelika Petrovna Belova Director Sep 1974 18 Apr 2023 None

In the full report: every company its directors have run

  • Confirmation that these 3 directors run no other company
  • All 9 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsAudited

Net assets

−£466k

Up £1.05m from −£1.52m

Cash at bank

£317k

+10% from £287k

Employees (average)

32

−16% from 38

Owed within a year

£3.53m

−27% from £4.81m

Net assets are negative: on its last balance sheet the company owed £466k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06873930. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Leads.io’s history from the FCA register and Companies House, newest first.

2025

8 July 2025

  • Peter Edward Visser gained significant control
  • Robert Deen no longer holds 50–75% of the votes

Companies House

2022

5 May 2022

  • Changed its registered name from "Boiler Guide Limited"

FCA register

11 February 2022

  • Robert Deen gained 50–75% of the votes

Companies House

10 February 2022

  • Christopher John Tyrrell no longer has significant control
  • David Anthony Holmes stopped being a part-owner
  • John Byrne no longer has significant control
  • Michael Mayfield no longer has significant control
  • Natalie Holmes stopped being a part-owner

Companies House

2020

4 April 2020

  • Changed its registered name from "Holmes Media (UK) Limited"

FCA register

2018

27 June 2018

  • Christopher John Tyrrell gained significant control

Companies House

2016

9 April 2016

  • David Anthony Holmes became a part-owner (25–50% of shares)
  • John Byrne gained significant control
  • Michael Mayfield gained significant control
  • Natalie Holmes became a part-owner (25–50% of shares)

Companies House

2014

16 April 2014

  • Became an introducer appointed representative

FCA register

2009

8 April 2009

  • Incorporated at Companies House

Companies House

In the full report: all 34 events

  • All 34 events in its history (17 shown here)
  • Every director appointment and resignation: 15
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Firms connected to Leads.io

Other FCA-listed firms that share a director, phone number or address with Leads.io. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share its postcode
4

In the full report: all 4 connected firms, named

  • How each is linked: the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Leads.io

Other firms of the same type (mortgage adviser or broker), nearest first.

In Market Harborough

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Leads.io

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 34 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Leads.io Limited FCA authorised?
Leads.io Limited (FRN 621408) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Leads.io?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Leads.io Limited (FRN 621408) introduces customers to LOANS WAREHOUSE LIMITED (FRN 713110). Any regulated advice or arranging is done by the principal, not Leads.io. Example: if Leads.io refers you to a financial adviser, the advice should come from the principal firm, not from Leads.io itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Leads.io’s phone number and website?
The FCA register lists the phone number 01858 461010 and the website boilerguide.co.uk for Leads.io. If you were given different contact details, use these to check with the firm before going any further.
Is Leads.io a scam or clone?
Leads.io is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Leads.io?
Protection works through Loans Warehouse Limited, the principal firm responsible for Leads.io's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Leads.io?
Companies House lists one person with significant control of Leads.io: Mr Peter Edward Visser (can appoint and remove the board). Before that, it was controlled by Mr Robert Deen, Mr Christopher John Tyrrell and Mr John Byrne.
Who runs Leads.io?
Companies House lists 3 directors of Leads.io: John Byrne, Timotheus Johannes Maria Roemer and Anzhelika Petrovna Belova.
How long has Leads.io been in business?
The company was formed on 8 April 2009.
What do Leads.io’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of −£466k (up £1.05m from −£1.52m) and cash at bank of £317k (+10% from £287k).
Does Leads.io use any other names?
It trades as Boiler Guide. It has previously used 2 other names: Boiler Guide Limited and Holmes Media (UK) Limited.

Sources and links

The full report on Leads.io Limited

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