Loyalty Cover Software Limited
Reference number: 999485
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 July 2026
Responsible principal firm
Rest Ashored Ltd Reference number: 732530 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Loyalty Cover Software Limited (FRN 999485) is an AR of Rest Ashored Ltd (FRN 732530). When you use Loyalty Cover Software's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Loyalty Cover Software, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
French Farm, Hurley Lane, Hurley, Maidenhead, Windsor And Maidenhead, SL6 5LL, United Kingdom
In the full report: 3 background checks
- When loyaltycoversoftware.com first appeared online, and whether it can receive email
- What kind of line 07909 991299 is
- Who else gives the postcode SL6 5LL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Rest Ashored Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14848807 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 May 2023 (3 years old)
- Registered office
- French Farm Hurley Lane, Hurley, Maidenhead, SL6 5LL, England
- Nature of business
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- Business and domestic software development (SIC 62012)
- Other activities auxiliary to insurance and pension funding (SIC 66290)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jeremy David Coll | Director | Jan 1965 | 5 May 2023 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£134k
Up £123k from £10.9k
Employees (average)
2
Same as 2
Owed within a year
£77.2k
+126% from £34.2k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14848807. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Loyalty Cover Software’s history from the FCA register and Companies House, newest first.
2026
27 May 2026
- Claire Coll stopped being a part-owner
- Coll Holdings Ltd took control (75–100% of shares)
- Jeremy David Coll stopped being a part-owner
Companies House
2025
13 November 2025
- Claire Coll became a part-owner (25–50% of shares)
- Coll Holdings Ltd gave up control
- Jeremy David Coll became a part-owner (25–50% of shares)
Companies House
5 November 2025
- Claire Coll stopped being a part-owner
- Coll Holdings Ltd took control (75–100% of shares)
- Jeremy David Coll gave up control
Companies House
2023
11 July 2023
- Became an appointed representative
FCA register
5 May 2023
- Incorporated at Companies House
- Claire Coll became a part-owner (25–50% of shares)
- Jeremy David Coll took control (25–50% of shares)
- Jeremy David Coll appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Loyalty Cover Software
Other firms of the same type (insurance broker), nearest first.
In Maidenhead
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Loyalty Cover Software
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- All 14 events in its history
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Frequently asked questions about this firm
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What do Loyalty Cover Software’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk