Mustard New Media Ltd

Reference number: 557878

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

SEOPA LTD Reference number: 313860 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Mustard New Media Ltd (FRN 557878) introduces customers to SEOPA LTD (FRN 313860). Any regulated advice or arranging is done by the principal, not Mustard New Media.
  • Example: if Mustard New Media refers you to a financial adviser, the advice should come from the principal firm, not from Mustard New Media itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When know-yourcar.co.uk first appeared online, and whether it can receive email
  • What kind of line 01702 480691 is
  • Whether W1W 5PF is a shared office: 136 other firms give it
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Gadget Guardians Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Seopa Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03894523
Company status
Active
Company type
Private limited company
Incorporated
15 December 1999 (26 years old)
Registered office
167-169 5th Floor, Great Portland Street, London, W1W 5PF, England
Nature of business
  • Other information technology service activities (SIC 62090)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Richard Owen Director Apr 1972 16 Dec 1999 5 other companies
Andrew John Black Director Nov 1971 4 Aug 2016 None
Jane Owen Secretary Not published 1 Jan 2003 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
3
still active
2

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£190k

−14% from £221k

Cash at bank

£59.1k

−40% from £98.2k

Employees (average)

4

Same as 4

Owed within a year

£34.1k

+11% from £30.6k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03894523. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Mustard New Media’s history from the FCA register and Companies House, newest first.

Key events (3) All events (8)

2016

1 December 2016

  • Daniel Owen gained significant control

Companies House

2011

28 July 2011

  • Became an introducer appointed representative

FCA register

1999

15 December 1999

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (3 shown here)
  • Every director appointment and resignation: 4
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Firms like Mustard New Media

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In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Mustard New Media

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Mustard New Media Ltd FCA authorised?
Mustard New Media Ltd (FRN 557878) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Mustard New Media?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Mustard New Media Ltd (FRN 557878) introduces customers to SEOPA LTD (FRN 313860). Any regulated advice or arranging is done by the principal, not Mustard New Media. Example: if Mustard New Media refers you to a financial adviser, the advice should come from the principal firm, not from Mustard New Media itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Mustard New Media’s phone number and website?
The FCA register lists the phone number 01702 480691 and the website know-yourcar.co.uk for Mustard New Media. If you were given different contact details, use these to check with the firm before going any further.
Is Mustard New Media a scam or clone?
Mustard New Media is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Mustard New Media?
Protection works through Seopa Ltd, the principal firm responsible for Mustard New Media's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Mustard New Media?
Companies House lists one person with significant control of Mustard New Media: Mr Daniel Owen (can appoint and remove the board).
Who runs Mustard New Media?
Companies House lists 2 directors of Mustard New Media: Daniel Richard Owen and Andrew John Black.
How long has Mustard New Media been in business?
The company was formed on 15 December 1999.
What do Mustard New Media’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £190k (−14% from £221k) and cash at bank of £59.1k (−40% from £98.2k).
Does Mustard New Media use any other names?
It trades as Gadget Guardians.

Sources and links

The full report on Mustard New Media Ltd

£19.99 · Instant PDF download

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