Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Clarity Insurance Services Limited Reference number: 919083 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- My Health First Ltd (FRN 1040604) is an AR of Clarity Insurance Services Limited (FRN 919083). When you use My Health First's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from My Health First, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
56 Bright Street, Swindon, Swindon, SN2 8BU, United Kingdom
In the full report: 3 background checks
- When myhealth-first.co.uk first appeared online, and whether it can receive email
- What kind of line 07717 603336 is
- Who else gives the postcode SN2 8BU
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Clarity Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16525215 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 June 2025 (1 year old)
- Registered office
- Delta 606 Welton Road, Delta Office Park, Swindon, SN5 7XF, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Benjamin Robert Brian Hurst | Director | Jul 1986 | 17 Jun 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
My Health First’s history from the FCA register and Companies House, newest first.
2025
17 September 2025
- Became an appointed representative
FCA register
17 June 2025
- Incorporated at Companies House
- Benjamin Robert Brian Hurst took control (75–100% of shares)
- Benjamin Robert Brian Hurst appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like My Health First
Other firms of the same type (insurance broker), nearest first.
In Swindon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on My Health First
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is My Health First Ltd FCA authorised?
What does appointed representative mean for My Health First?
What is My Health First’s phone number and website?
Is My Health First a scam or clone?
Is my money safe with My Health First?
Who owns My Health First?
Who runs My Health First?
How long has My Health First been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk