My Kind Ltd

Reference number: 1008242

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Just Insurance Agents Limited Reference number: 610022 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • MY KIND LTD (FRN 1008242) introduces customers to Just Insurance Agents Limited (FRN 610022). Any regulated advice or arranging is done by the principal, not MY KIND.
  • Example: if MY KIND refers you to a financial adviser, the advice should come from the principal firm, not from MY KIND itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07956 528728

  • Address

    Devonshire House, 582 Honeypot Lane, Stanmore, HA7 1JS, United Kingdom

In the full report: 2 background checks

  • What kind of line 07956 528728 is
  • Who else gives the postcode HA7 1JS
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • My Kind of Cruise Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Just Insurance Agents Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12679699
Company status
Active
Company type
Private limited company
Incorporated
18 June 2020 (6 years old)
Registered office
Devonshire House, 582 Honeypot Lane, Stanmore, HA7 1JS, United Kingdom
Nature of business
  • Business and domestic software development (SIC 62012)
  • Travel agency activities (SIC 79110)

Directors and company secretaries

Name Role Born Appointed Other companies
Sefton Jerome Gennard Monk Director Jul 1990 18 Jun 2020 2 other companies
Duncan Roman Millar Director Mar 1970 24 Jan 2024 None
Kenneth Peter Campling Director May 1963 9 Jul 2024 67 other companies
Jonathon Robert Woodall-Johnston Director Jun 1988 9 Jul 2024 4 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
70
closed down
26
are FCA-registered
3

In the full report: all 70 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 3 on the FCA register, including one no longer authorised
  • The 3 companies these 4 directors run together
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Filed accounts and finances

Year to 30 June 2025Small company accountsNot audited

Net assets

£195k

Up £226k from −£31.0k

Cash at bank

£248k

Up £247k from £1,208

Employees (average)

6

+50% from 4

Owed within a year

£69.8k

−6.4% from £74.6k

Net assets

In the full report: all 5 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12679699. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

My Kind’s history from the FCA register and Companies House, newest first.

Key events (6) All events (11)

2024

9 July 2024

  • Duncan Roman Millar stopped being a part-owner
  • Hays Travel Limited became a part-owner (25–50% of shares)

Companies House

11 March 2024

  • Became an introducer appointed representative

FCA register

24 January 2024

  • Duncan Roman Millar became a part-owner (25–50% of shares)

Companies House

2020

18 June 2020

  • Incorporated at Companies House
  • Sefton Jerome Gennard Monk became a part-owner (25–50% of shares)

Companies House

In the full report: all 11 events

  • All 11 events in its history (6 shown here)
  • Every director appointment and resignation: 4
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Firms connected to My Kind

Other FCA-listed firms that share a director, phone number or address with My Kind. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
no longer authorised
1
share a director
3

In the full report: all 3 connected firms, named

  • How each is linked: shared directors (3)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like My Kind

Other firms of the same type (insurance broker), nearest first.

In Stanmore

AP Financial Advisers LimitedStanmoreAppointed representativeDeekay Property LimitedStanmoreAppointed representativeMortgage Vision LimitedStanmoreAppointed representativeNorthfields Estates LimitedStanmoreAppointed representativePride Management (UK) LimitedStanmoreAppointed representativeAegis Life Financial Services LimitedStanmoreAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on My Kind

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 70 other companies its directors have run, named
  • 2 background checks on its contact details
  • 5 years of accounts, charted
  • All 11 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is My Kind Ltd FCA authorised?
My Kind Ltd (FRN 1008242) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for My Kind?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. My Kind Ltd (FRN 1008242) introduces customers to Just Insurance Agents Limited (FRN 610022). Any regulated advice or arranging is done by the principal, not My Kind. Example: if My Kind refers you to a financial adviser, the advice should come from the principal firm, not from My Kind itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is My Kind’s phone number?
The FCA register lists the phone number 07956 528728 for My Kind. If you were given different contact details, use these to check with the firm before going any further.
Is My Kind a scam or clone?
My Kind is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with My Kind?
Protection works through Just Insurance Agents Limited, the principal firm responsible for My Kind's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns My Kind?
Companies House lists 2 people with significant control of My Kind: Hays Travel Limited (25–50% of shares) and Mr Sefton Jerome Gennard Monk (25–50% of shares). Before that, it was controlled by Duncan Roman Millar.
Who runs My Kind?
Companies House lists 4 directors of My Kind: Sefton Jerome Gennard Monk, Duncan Roman Millar, Kenneth Peter Campling and Jonathon Robert Woodall-Johnston.
How long has My Kind been in business?
The company was formed on 18 June 2020.
What do My Kind’s latest accounts show?
Its latest accounts, to 30 June 2025, show net assets of £195k (up £226k from −£31.0k) and cash at bank of £248k (up £247k from £1,208).
Does My Kind use any other names?
It trades as My Kind of Cruise.

Sources and links

The full report on My Kind Ltd

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