New Id Shirley Ltd

Reference number: 828737

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Social Money Limited Reference number: 675283 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • NEW ID SHIRLEY LTD (FRN 828737) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not NEW ID SHIRLEY.
  • Example: if NEW ID SHIRLEY refers you to a financial adviser, the advice should come from the principal firm, not from NEW ID SHIRLEY itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07597 494871

  • Address

    253 Stratford Road, Shirley, Solihull, West Midlands, B90 3AL, United Kingdom

In the full report: 2 background checks

  • What kind of line 07597 494871 is
  • Who else gives the postcode B90 3AL
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Other names (6)

If you were contacted under any of these names, it is this firm.

  • New Identity Shirley Trading name
  • New Identity Tattoo Studio Trading name
  • New Identity Tattoo Studio Shirley Trading name
  • Leon Jennings Former name
  • Fuller Production Former trading name
  • New Identity Tattoo Studio Wylde Green Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Social Money Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11093549
Company status
Active
Company type
Private limited company
Incorporated
4 December 2017 (8 years old)
Registered office
253 Stratford Road, Shirley, Solihull, B90 3AL, England
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Leon Jamie Jennings Director Feb 1992 25 Jan 2019 5 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
4
still active
1

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Micro-entity accountsNot audited

Net assets

£49.7k

−13% from £57.0k

Employees (average)

1

Same as 1

Owed within a year

£19.2k

−13% from £22.1k

Net assets

In the full report: all 6 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11093549. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

New Id Shirley’s history from the FCA register and Companies House, newest first.

Key events (8) All events (22)

2022

21 April 2022

  • Changed its registered name from "Leon Jennings"

FCA register

2019

6 August 2019

  • Leon Jamie Jennings took control (75–100% of shares)
  • The Fraternity Group Ltd stopped being a part-owner

Companies House

17 May 2019

  • Matthew Lee Bywater no longer has significant control
  • The Fraternity Group Ltd became a part-owner (25–50% of shares)

Companies House

2018

14 December 2018

  • Became an introducer appointed representative

FCA register

2017

4 December 2017

  • Incorporated at Companies House
  • Matthew Lee Bywater gained significant control

Companies House

In the full report: all 22 events

  • All 22 events in its history (8 shown here)
  • Every director appointment and resignation: 7
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Firms like New Id Shirley

Other firms of the same type (credit broker), nearest first.

In Solihull

Chapman & Lewis Commercial LimitedSolihullAppointed representativeFinance Matters LtdSolihullAppointed representativeETO Communications LtdSolihullAppointed representativeGuardian Smart Homes LtdSolihullAppointed representativeNuravis LtdSolihullAppointed representativeSolihull SchoolSolihullAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on New Id Shirley

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 22 events in its history

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Frequently asked questions about this firm

Is New Id Shirley Ltd FCA authorised?
New Id Shirley Ltd (FRN 828737) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for New Id Shirley?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. New Id Shirley Ltd (FRN 828737) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not New Id Shirley. Example: if New Id Shirley refers you to a financial adviser, the advice should come from the principal firm, not from New Id Shirley itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is New Id Shirley’s phone number?
The FCA register lists the phone number 07597 494871 for New Id Shirley. If you were given different contact details, use these to check with the firm before going any further.
Is New Id Shirley a scam or clone?
New Id Shirley is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with New Id Shirley?
Protection works through Social Money Limited, the principal firm responsible for New Id Shirley's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns New Id Shirley?
Companies House lists one person with significant control of New Id Shirley: Mr Leon Jamie Jennings (75–100% of shares). Before that, it was controlled by The Fraternity Group Ltd and Mr Matthew Lee Bywater.
Who runs New Id Shirley?
Companies House lists one director of New Id Shirley: Leon Jamie Jennings.
How long has New Id Shirley been in business?
The company was formed on 4 December 2017.
What do New Id Shirley’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £49.7k (−13% from £57.0k).
Does New Id Shirley use any other names?
It trades as New Identity Shirley, New Identity Tattoo Studio and New Identity Tattoo Studio Shirley. It has previously used 3 other names: Leon Jennings, Fuller Production and New Identity Tattoo Studio Wylde Green.

Sources and links

The full report on New Id Shirley Ltd

£19.99 · Instant PDF download

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