Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
NewDay Cards Ltd Reference number: 682417 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- NewDay Technology Ltd (FRN 1016947) is an AR of NewDay Cards Ltd (FRN 682417). When you use NewDay Technology's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from NewDay Technology, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
7 Handyside Street, London, N1C 4DA, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7160 8800 is, and the 2 other firms that give it
- Who else gives the postcode N1C 4DA
Other names (1)
If you were contacted under any of these names, it is this firm.
- Deko Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through NewDay Cards Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08812602 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 December 2013 (12 years old)
- Registered office
- 7 Handyside Street, London, N1C 4DA, England
- Nature of business
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- Other information technology service activities (SIC 62090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Robert Holt | Director | Jan 1976 | 1 Apr 2026 | 8 other companies |
| Anthony Alexander Godsiff | Director | Jul 1981 | 1 Apr 2026 | 9 other companies |
| Stuart Whitty-Lewis | Secretary | Not published | 1 Jan 2024 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 9
- still active
- 9
- are FCA-registered
- 2
In the full report: all 9 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- The 8 companies these 2 directors run together
- All 7 people who have ever been directors, with their dates
Key dates in its history
NewDay Technology’s history from the FCA register and Companies House, newest first.
2024
27 September 2024
- Became an appointed representative
FCA register
2020
7 July 2020
- Newday Cards Limited gave up control
- Newday Intermediate Holdings Ltd took control (75–100% of shares)
Companies House
2019
16 October 2019
- Board replaced: its only director left and 2 new directors took over
Companies House
2016
6 April 2016
- Newday Cards Limited took control (75–100% of shares)
Companies House
2013
12 December 2013
- Incorporated at Companies House
Companies House
In the full report: all 19 events
- All 19 events in its history (6 shown here)
- Every director appointment and resignation: 12
Firms connected to NewDay Technology
Other FCA-listed firms that share a director, phone number or address with NewDay Technology. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 2
- share its phone number
- 2
In the full report: all 2 connected firms, named
- How each is linked: shared directors (2), the same phone number (2), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like NewDay Technology
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on NewDay Technology
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 9 other companies its directors have run, named
- 2 background checks on its contact details
- All 19 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk