Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 30 November 2025
Responsible principal firm
Personal Touch Financial Services Limited Reference number: 187834 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pagoda Mortgage Services Ltd (FRN 971812) is an AR of Personal Touch Financial Services Limited (FRN 187834). When you use Pagoda Mortgage Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pagoda Mortgage Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
37 Bushey Hall Road, Bushey, Hertfordshire, WD23 2EE, United Kingdom
In the full report: 2 background checks
- What kind of line 07380 967350 is
- Who else gives the postcode WD23 2EE
Other names (1)
If you were contacted under any of these names, it is this firm.
- David Goodman Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Personal Touch Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15282416 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 November 2023 (2 years old)
- Registered office
- 37 Bushey Hall Road, Bushey, WD23 2EE, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| David Jonathan Goodman | Director | Jul 1987 | 14 Nov 2023 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£5,669
−73% from £21.3k
Cash at bank
£11.9k
−67% from £36.2k
Employees (average)
2
Same as 2
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15282416. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Pagoda Mortgage Services’s history from the FCA register and Companies House, newest first.
2024
31 January 2024
- Changed its registered name from "David Goodman"
FCA register
2023
14 November 2023
- Incorporated at Companies House
- David Jonathan Goodman took control (75–100% of shares)
- David Jonathan Goodman appointed as a director
Companies House
2022
11 March 2022
- Became an appointed representative
- Began trading as "Pagoda Mortgage Services"
FCA register
Director appointments and resignations, and trading names, appear under All events.
Firms like Pagoda Mortgage Services
Other firms of the same type (insurance broker), nearest first.
In Bushey
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pagoda Mortgage Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
Is Pagoda Mortgage Services Ltd FCA authorised?
What does appointed representative mean for Pagoda Mortgage Services?
What is Pagoda Mortgage Services’ phone number?
Is Pagoda Mortgage Services a scam or clone?
Is my money safe with Pagoda Mortgage Services?
Who owns Pagoda Mortgage Services?
Who runs Pagoda Mortgage Services?
How long has Pagoda Mortgage Services been in business?
What do Pagoda Mortgage Services’ latest accounts show?
Does Pagoda Mortgage Services use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk