People First Finance Ltd

Reference number: 956872

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Openwork Limited Reference number: 408285 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • People First Finance Ltd (FRN 956872) is an AR of Openwork Limited (FRN 408285). When you use People First Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from People First Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07540 193011

  • Address

    St. Edmunds Court, Lower Vobster, Radstock, Somerset, BA3 5RJ, United Kingdom

In the full report: 2 background checks

  • What kind of line 07540 193011 is
  • Who else gives the postcode BA3 5RJ
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Robert Edwin Keyte Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Openwork Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15832186
Company status
Active
Company type
Private limited company
Incorporated
10 July 2024 (2 years old)
Registered office
St. Edmunds Court, Lower Vobster, Radstock, BA3 5RJ, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Robert Edwin Keyte Director Oct 1979 10 Jul 2024 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£1,600

Up £2,019 from −£419

Employees (average)

1

Same as 1

Owed within a year

£6,386

No earlier figure to compare

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15832186. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

People First Finance’s history from the FCA register and Companies House, newest first.

2025

18 February 2025

  • Changed its registered name from "Robert Edwin Keyte"

FCA register

2024

10 July 2024

  • Incorporated at Companies House
  • Robert Edwin Keyte took control (75–100% of shares)
  • Robert Edwin Keyte appointed as a director

Companies House

2021

15 August 2021

  • Became an appointed representative
  • Began trading as "People First Finance"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like People First Finance

Other firms of the same type (financial adviser), nearest first.

In Radstock

DJS Wealth Adviser LLPRadstockAppointed representativeHeritage & Co UK LimitedRadstockAppointed representativeMy Family Legacy LtdRadstockAppointed representativeWaterhouse Financial Advisers LtdRadstockAppointed representativeZC Financial PlanningRadstockAppointed representativeSt Anne's Capital LimitedRadstockAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on People First Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 6 events in its history

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Frequently asked questions about this firm

Is People First Finance Ltd FCA authorised?
People First Finance Ltd (FRN 956872) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for People First Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. People First Finance Ltd (FRN 956872) is an AR of Openwork Limited (FRN 408285). When you use People First Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from People First Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is People First Finance’s phone number?
The FCA register lists the phone number 07540 193011 for People First Finance. If you were given different contact details, use these to check with the firm before going any further.
Is People First Finance a scam or clone?
People First Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with People First Finance?
Protection works through Openwork Limited, the principal firm responsible for People First Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns People First Finance?
Companies House lists one person with significant control of People First Finance: Mr Robert Edwin Keyte (75–100% of shares).
Who runs People First Finance?
Companies House lists one director of People First Finance: Robert Edwin Keyte.
How long has People First Finance been in business?
The company was formed on 10 July 2024.
What do People First Finance’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £1,600 (up £2,019 from −£419).
Does People First Finance use any other names?
It has previously used the name Robert Edwin Keyte.

Sources and links

The full report on People First Finance Ltd

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