Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 30 June 2025
Responsible principal firm
Jigsaw Finance Limited Reference number: 679612 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- PERFORMANCE UNIT LTD (FRN 1055794) introduces customers to Jigsaw Finance Limited (FRN 679612). Any regulated advice or arranging is done by the principal, not PERFORMANCE UNIT.
- Example: if PERFORMANCE UNIT refers you to a financial adviser, the advice should come from the principal firm, not from PERFORMANCE UNIT itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 18, Alexander Trading Estate, Castlefield Street, Stoke-On-Trent, Staffordshire, ST4 7AQ, United Kingdom
In the full report: 3 background checks
- When performanceunit.co.uk first appeared online, and whether it can receive email
- What kind of line 07922 942159 is
- Who else gives the postcode ST4 7AQ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Jigsaw Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14964093 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 June 2023 (3 years old)
- Registered office
- Unit 18 Performance Unit Alexander Trading Estate, Castlefield Street, Stoke On Trent, ST4 7AQ, United Kingdom
- Nature of business
-
- Sale of used cars and light motor vehicles (SIC 45112)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Usman Ahmed | Director | Sep 2000 | 27 Jun 2023 | 2 other companies |
| Waqas Ahmed | Director | Sep 1994 | 20 Nov 2023 | 1 other company |
| Mohammed Saleem | Director | Feb 1976 | 20 Nov 2023 | None |
| Idrees Zahid | Director | Sep 1997 | 18 Jun 2024 | 1 other company |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 2
- run together
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 4 directors run together
Filed accounts and finances
Net assets
£8,471
+376% from £1,779
Cash at bank
£20.0k
+230% from £6,064
Employees (average)
0
Same as 0
Owed within a year
£33.3k
+64% from £20.2k
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14964093. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Performance Unit’s history from the FCA register and Companies House, newest first.
2026
8 May 2026
- Became an introducer appointed representative
FCA register
2023
27 June 2023
- Incorporated at Companies House
- Usman Ahmed took control (75–100% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (3 shown here)
- Every director appointment and resignation: 4
Firms like Performance Unit
Other firms of the same type (car dealer), nearest first.
In Stoke-On-Trent
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Performance Unit
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- All 7 events in its history
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Frequently asked questions about this firm
Is Performance Unit Ltd FCA authorised?
What does introducer appointed representative mean for Performance Unit?
What is Performance Unit’s phone number and website?
Is Performance Unit a scam or clone?
Is my money safe with Performance Unit?
Who owns Performance Unit?
Who runs Performance Unit?
How long has Performance Unit been in business?
What do Performance Unit’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk