Performative Media Ltd
Reference number: 1054854
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2025
- 2 things worth a closer look in the background checks
Responsible principal firm
Switcha Limited Reference number: 828963 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Performative Media Ltd (FRN 1054854) introduces customers to Switcha Limited (FRN 828963). Any regulated advice or arranging is done by the principal, not Performative Media.
- Example: if Performative Media refers you to a financial adviser, the advice should come from the principal firm, not from Performative Media itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
128 City Road, London, Islington, EC1V 2NX, United Kingdom
In the full report: 3 background checks, 2 things worth a closer look
- When performativemedia.co.uk first appeared online, and whether it can receive email
- What kind of line 07789 431209 is
- Whether EC1V 2NX is a shared office: 214 other firms give it
Other names (2)
If you were contacted under any of these names, it is this firm.
- Compare Business Cards Trading name: A name it trades under now.
- Your Business Money Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Switcha Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16865913 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 November 2025 (less than a year old)
- Registered office
- 128 City Road, London, EC1V 2NX, England
- Nature of business
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- Advertising agencies (SIC 73110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Rhys Lee Hughes | Director | Jul 1995 | 20 Nov 2025 | None |
| Jake Junior Fell | Director | Sep 1989 | 20 Apr 2026 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Performative Media’s history from the FCA register and Companies House, newest first.
2026
14 May 2026
- Became an introducer appointed representative
FCA register
20 April 2026
- Jake Junior Fell became a part-owner (25–50% of shares)
Companies House
2025
20 November 2025
- Incorporated at Companies House
- Rhys Lee Hughes took control (75–100% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (4 shown here)
- Every director appointment and resignation: 2
Firms like Performative Media
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Performative Media
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details, 2 flagged
- All 8 events in its history
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Frequently asked questions about this firm
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Who owns Performative Media?
Who runs Performative Media?
How long has Performative Media been in business?
Does Performative Media use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk