Perkbox Limited
Reference number: 600485
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 13 years
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts are overdue at Companies House
- One of its directors is also a director of a firm that is no longer authorised
- Its whole board of directors changed in June 2024
Responsible principal firm
VESTA FINANCIAL SERVICES LIMITED Reference number: 955299 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Perkbox Limited (FRN 600485) introduces customers to VESTA FINANCIAL SERVICES LIMITED (FRN 955299). Any regulated advice or arranging is done by the principal, not Perkbox.
- Example: if Perkbox refers you to a financial adviser, the advice should come from the principal firm, not from Perkbox itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
3 Dorset Rise, London, City Of London, EC4Y 8EN, United Kingdom
In the full report: 3 background checks
- When perkbox.co.uk first appeared online, and whether it can receive email
- What kind of line 07951 793629 is, and the 3 other firms that give it
- Who else gives the postcode EC4Y 8EN
Other names (3)
If you were contacted under any of these names, it is this firm.
- Huddlebuy Limited Former name: A name it was registered under before.
- Huddlebuy Gold Former trading name: A name it used to trade under.
- Huddlebuy Perks Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Vesta Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Accounts are overdue at Companies House.
- Company number
- 07355963 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 24 August 2010 (16 years old)
- Registered office
- 3 Dorset Rise, London, EC4Y 8EN, England
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Doug Butler | Director | Aug 1964 | 30 Jun 2024 | 9 other companies |
| Mats Heimes | Director | Jan 1992 | 30 Jun 2024 | 13 other companies |
| Andrew Cavalier Loucks | Director | Jun 1982 | 30 Jun 2024 | 16 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 16
- still active
- 16
- are FCA-registered
- 7
In the full report: all 16 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 7 on the FCA register, including one no longer authorised
- The 13 companies these 3 directors run together
- All 10 people who have ever been directors, with their dates
Key dates in its history
Perkbox’s history from the FCA register and Companies House, newest first.
2025
28 August 2025
- Beneficium Bidco Limited gave up control
- Sme Hci Limited took control (75–100% of shares)
Companies House
2024
30 June 2024
- Board replaced: all 4 directors left and 4 new directors took over
- Beneficium Bidco Limited took control (75–100% of shares)
- Chieu Cao stopped being a part-owner
- Saurav Chopra stopped being a part-owner
Companies House
2017
15 May 2017
- Changed its registered name from "Perkbox Limited"
FCA register
24 January 2017
- Changed its registered name from "Huddlebuy Limited"
FCA register
2016
6 April 2016
- Chieu Cao became a part-owner (25–50% of shares)
- Saurav Chopra became a part-owner (25–50% of shares)
Companies House
2013
2 May 2013
- Became an introducer appointed representative
FCA register
2010
24 August 2010
- Incorporated at Companies House
Companies House
In the full report: all 36 events
- All 36 events in its history (12 shown here)
- Every director appointment and resignation: 17
Firms connected to Perkbox
Other FCA-listed firms that share a director, phone number or address with Perkbox. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 7
- no longer authorised
- 1
- share a director
- 7
In the full report: all 7 connected firms, named
- How each is linked: shared directors (7), the same phone number (2), the same postcode (3)
- Who links each one: the named directors, with dates
Firms like Perkbox
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Perkbox
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 16 other companies its directors have run, named
- 3 background checks on its contact details
- All 36 events in its history
- 7 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk