Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 30 November 2025
- On its latest accounts it owed £7,154 more than it owned
- 1 thing worth a closer look in the background checks
Responsible principal firm
SPERO LTD Reference number: 950311 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pet Shelf Ltd (FRN 1001052) is an AR of SPERO LTD (FRN 950311). When you use Pet Shelf's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pet Shelf, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
7th Floor, Dukes House, 32-38 Dukes Place, London, EC3A 7LP, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 0333 344 9119 is, and the 2 other firms that give it
- Whether EC3A 7LP is a shared office: 22 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Spero Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14468861 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 November 2022 (3 years old)
- Registered office
- C/O Master Accounting Limited The Stables, 32 Main Street, Ashley, Market Harborough, Leicestershire, LE16 8HF, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Neil Michael Dixon (Dr) | Director | Jul 1964 | 8 Nov 2022 | 5 other companies |
| Naveed Ahmed | Director | Jun 1978 | 14 May 2026 | 4 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 2
- are FCA-registered
- 3
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 on the FCA register
- The 1 company these 2 directors run together
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£7,154
Down £544 from −£6,610
Cash at bank
£322
Up £19 from £303
Employees (average)
0
Same as 0
Owed within a year
£7,576
+8% from £7,013
Net assets are negative: on its last balance sheet the company owed £7,154 more than it owned.
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14468861. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Pet Shelf’s history from the FCA register and Companies House, newest first.
2024
27 December 2024
- Global Id Marketing Ltd stopped being a part-owner
Companies House
2023
7 August 2023
- Became an appointed representative
FCA register
2022
8 November 2022
- Incorporated at Companies House
- C & C International Holdings Ltd took control (75–100% of shares)
- Global Id Marketing Ltd became a part-owner (25–50% of shares)
Companies House
In the full report: all 11 events
- All 11 events in its history (5 shown here)
- Every director appointment and resignation: 6
Firms connected to Pet Shelf
Other FCA-listed firms that share a director, phone number or address with Pet Shelf. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 2
- share its phone number
- 2
In the full report: all 4 connected firms, named
- How each is linked: shared directors (2), the same phone number (2), the same postcode (3)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Pet Shelf
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pet Shelf
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 2 background checks on its contact details, 1 flagged
- All 11 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk