Peter Alexander Finance

Reference number: 1007823

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Rural Finance Limited Reference number: 630701 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Peter Alexander Finance (FRN 1007823) is an AR of Rural Finance Limited (FRN 630701). When you use Peter Alexander Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Peter Alexander Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When alexanderassetfinance.co.uk first appeared online, and whether it can receive email
  • What kind of line 028 9753 3547 is
  • Who else gives the postcode BT26 6PW
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Alexander Asset Finance Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Rural Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Peter Alexander Finance’s history from the FCA register and Companies House, newest first.

2023

28 December 2023

  • Became an appointed representative
  • Began trading as "Alexander Asset Finance"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Peter Alexander Finance

Other firms of the same type (credit broker), nearest first.

In Hillsborough

Philip William GribbenHillsboroughAuthorisedNorthern Excavators LimitedHillsboroughAuthorised

In the Belfast (BT) postcode area

Irish National Teachers OrganisationBelfastAppointed representativeAaron GriffithsLondonderryAppointed representativeActive Money Solutions LimitedBelfastAppointed representativeAG Asset Finance LtdportadownAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Peter Alexander Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details
  • All 2 events in its history

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Frequently asked questions about this firm

Is Peter Alexander Finance FCA authorised?
Peter Alexander Finance (FRN 1007823) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Peter Alexander Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Peter Alexander Finance (FRN 1007823) is an AR of Rural Finance Limited (FRN 630701). When you use Peter Alexander Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Peter Alexander Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Peter Alexander Finance’s phone number and website?
The FCA register lists the phone number 028 9753 3547 and the website alexanderassetfinance.co.uk for Peter Alexander Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Peter Alexander Finance a scam or clone?
Peter Alexander Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Peter Alexander Finance?
Protection works through Rural Finance Limited, the principal firm responsible for Peter Alexander Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Peter Alexander Finance use any other names?
It trades as Alexander Asset Finance.

Sources and links

The full report on Peter Alexander Finance

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