Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 20 years
- Protected through the principal
- No FCA actions
- Active company since 2004
- Accounts filed up to 30 September 2025
Responsible principal firm
First Complete Limited Reference number: 435779 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Premier Choice Mortgages Limited (FRN 446143) is an AR of First Complete Limited (FRN 435779). When you use Premier Choice Mortgages's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Premier Choice Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Rose Cottage, Marlborough Lane, Witney, Oxfordshire, OX28 6DY, United Kingdom
In the full report: 2 background checks
- What kind of line 01993 705106 is
- Who else gives the postcode OX28 6DY
Other names (15)
If you were contacted under any of these names, it is this firm.
- Elite Force Mortgages Trading name: A name it trades under now.
- Esher Mortgages Trading name: A name it trades under now.
- Premier Choice Trading name: A name it trades under now.
- Premier Choice Insurance Brokers Trading name: A name it trades under now.
- Premier Choice Mortgage Centre Trading name: A name it trades under now.
- PFM Independent Ltd Former name: A name it was registered under before.
- Premier Choice Mortgages Ltd Former name: A name it was registered under before.
- Acumen Insurance Former trading name: A name it used to trade under.
- Acumen Insurance Solutions Former trading name: A name it used to trade under.
- Black Country Mortgage Solutions Former trading name: A name it used to trade under.
- Oxford Mortgage Centre Former trading name: A name it used to trade under.
- Oxford Remortgage Centre Former trading name: A name it used to trade under.
- Paul Dubberley & Co Mortgages Former trading name: A name it used to trade under.
- Ridgeway Mortgages Former trading name: A name it used to trade under.
- The Financial Lounge Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05170767 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 July 2004 (22 years old)
- Registered office
- Rose Cottage, Marlborough Lane, Witney, OX28 6DY, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Mark Ian Gee | Director | Nov 1963 | 28 Aug 2012 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
- are FCA-registered
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£38.8k
−39% from £63.8k
Employees (average)
4
Same as 4
Owed within a year
£13.5k
−69% from £43.7k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05170767. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Premier Choice Mortgages’s history from the FCA register and Companies House, newest first.
2026
17 July 2026
- Mark Ian Gee took control (75–100% of shares)
- Woodstock Group Ltd gave up control
Companies House
2017
3 May 2017
- Changed its registered name from "Premier Choice Mortgages Ltd"
FCA register
2016
6 April 2016
- Woodstock Group Ltd took control (75–100% of shares)
Companies House
16 March 2016
- Changed its registered name from "PFM Independent Ltd"
FCA register
2005
19 December 2005
- Became an appointed representative
FCA register
2004
5 July 2004
- Incorporated at Companies House
Companies House
In the full report: all 34 events
- All 34 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms connected to Premier Choice Mortgages
Other FCA-listed firms that share a director, phone number or address with Premier Choice Mortgages. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 1
- share its postcode
- 1
In the full report: all 2 connected firms, named
- How each is linked: shared directors (1), the same postcode (1)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Premier Choice Mortgages
Other firms of the same type (mortgage adviser or broker), nearest first.
In Witney
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Premier Choice Mortgages
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 34 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Is Premier Choice Mortgages a scam or clone?
Is my money safe with Premier Choice Mortgages?
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Who runs Premier Choice Mortgages?
How long has Premier Choice Mortgages been in business?
What do Premier Choice Mortgages’ latest accounts show?
Does Premier Choice Mortgages use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk