Prettylittlething.com Limited

Reference number: 1035084

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • PRETTYLITTLETHING.COM LIMITED (FRN 1035084) introduces customers to DebenhamsPayplus Limited (FRN 994893). Any regulated advice or arranging is done by the principal, not PRETTYLITTLETHING.COM.
  • Example: if PRETTYLITTLETHING.COM refers you to a financial adviser, the advice should come from the principal firm, not from PRETTYLITTLETHING.COM itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0333 091 1664

  • Address

    49 - 51 Dale street, Manchester, M1 2HF, United Kingdom

In the full report: 2 background checks

  • What kind of line 0333 091 1664 is, and the 4 other firms that give it
  • Who else gives the postcode M1 2HF
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • PLT Trading name: A name it trades under now.
  • PrettyLittleThing Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through DebenhamsPayplus Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
20 August 2010 (16 years old)
Registered office
49-51 Dale Street, Manchester, M1 2HF, United Kingdom
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Finley Director Nov 1982 1 Nov 2024 25 other companies
Philip Jonathan Ellis Director Jun 1974 11 Mar 2025 25 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
26
still active
26
are FCA-registered
3

In the full report: all 26 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 3 on the FCA register
  • The 24 companies these 2 directors run together
  • All 12 people who have ever been directors, with their dates
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Key dates in its history

Prettylittlething.com’s history from the FCA register and Companies House, newest first.

2025

30 June 2025

  • Became an introducer appointed representative

FCA register

2024

14 October 2024

  • Boohoo Holdings Limited gave up control
  • Debenhams Group Holdings 2 Limited took control (75–100% of shares)

Companies House

2020

10 November 2020

  • Boohoo Group PLC stopped being a part-owner

Companies House

28 May 2020

  • Boohoo Group PLC became a part-owner (25–50% of shares)
  • Paul Gary Papworth no longer has significant control
  • Umar Kamani no longer has significant control

Companies House

2019

18 April 2019

  • Boohoo Holdings Limited took control (75–100% of shares)
  • Carol Mary Kane no longer has significant control
  • Jalaludin Abdullah Kamani no longer has significant control
  • Mahmud Abdulla Kamani no longer has significant control
  • Nurez Abdullah Kamani no longer has significant control
  • Rabia Abdullah Kamani no longer has significant control

Companies House

2017

3 January 2017

  • Carol Mary Kane gained significant control
  • Jalaludin Abdullah Kamani gained significant control
  • Mahmud Abdulla Kamani gained significant control
  • Nurez Abdullah Kamani gained significant control
  • Rabia Abdullah Kamani gained significant control

Companies House

2016

31 December 2016

  • Boohoo.Com PLC became the majority owner (50–75% of shares)
  • Boohoo.Com PLC stopped being the majority owner

Companies House

6 April 2016

  • Paul Gary Papworth gained significant control
  • Umar Kamani gained significant control

Companies House

2010

20 August 2010

  • Incorporated at Companies House

Companies House

In the full report: all 49 events

  • All 49 events in its history (23 shown here)
  • Every director appointment and resignation: 24
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Firms connected to Prettylittlething.com

Other FCA-listed firms that share a director, phone number or address with Prettylittlething.com. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share a director
3
share its phone number
3

In the full report: all 4 connected firms, named

  • How each is linked: shared directors (3), the same phone number (3), the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Prettylittlething.com

Other firms of the same type (retailer), nearest first.

In the Manchester (M) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Prettylittlething.com

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 26 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 49 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Prettylittlething.com Limited FCA authorised?
Prettylittlething.com Limited (FRN 1035084) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Prettylittlething.com?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Prettylittlething.com Limited (FRN 1035084) introduces customers to DebenhamsPayplus Limited (FRN 994893). Any regulated advice or arranging is done by the principal, not Prettylittlething.com. Example: if Prettylittlething.com refers you to a financial adviser, the advice should come from the principal firm, not from Prettylittlething.com itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Prettylittlething.com’s phone number?
The FCA register lists the phone number 0333 091 1664 for Prettylittlething.com. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 4 other FCA firms.
Is Prettylittlething.com a scam or clone?
Prettylittlething.com is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Prettylittlething.com?
Protection works through DebenhamsPayplus Limited, the principal firm responsible for Prettylittlething.com's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Prettylittlething.com?
Prettylittlething.com is owned by Debenhams Group Holdings 2 Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 14 October 2024. Before that, it was controlled by Boohoo.Com PLC, Mr Paul Gary Papworth and Mr Umar Kamani.
Who runs Prettylittlething.com?
Companies House lists 2 directors of Prettylittlething.com: Daniel Finley and Philip Jonathan Ellis.
How long has Prettylittlething.com been in business?
The company was formed on 20 August 2010.
Does Prettylittlething.com use any other names?
It trades as PLT and PrettyLittleThing.

Sources and links

The full report on Prettylittlething.com Limited

£19.99 · Instant PDF download

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