Prime Comfort Ltd

Reference number: 789364

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

MARK BATES LIMITED Reference number: 308390 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Prime Comfort Ltd (FRN 789364) is an AR of MARK BATES LIMITED (FRN 308390). When you use Prime Comfort's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Prime Comfort, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When primecomfort.co.uk first appeared online, and whether it can receive email
  • What kind of line 01476 589869 is
  • Who else gives the postcode NG31 6NJ
Instant PDF download
Other names (1)

If you were contacted under any of these names, it is this firm.

  • Rupert Stanton Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Mark Bates Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13764838
Company status
Active
Company type
Private limited company
Incorporated
25 November 2021 (4 years old)
Registered office
11 Guildhall Street, Grantham, Lincolnshire, NG31 6NJ, England
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Esther Stanton Director Dec 1971 25 Nov 2021 None
Rupert Stanton Director Oct 1977 25 Nov 2021 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
Instant PDF download

Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£154k

−30% from £218k

Cash at bank

£176

Down £190 from £366

Employees (average)

7

Same as 7

Owed within a year

£513k

+9% from £470k

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13764838. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Prime Comfort’s history from the FCA register and Companies House, newest first.

Key events (5) All events (9)

2022

28 September 2022

  • Changed its registered name from "Rupert Stanton"

FCA register

2021

25 November 2021

  • Incorporated at Companies House
  • Esther Stanton became a part-owner (25–50% of shares)
  • Rupert Stanton became a part-owner (25–50% of shares)

Companies House

2017

20 September 2017

  • Became an appointed representative

FCA register

In the full report: all 9 events

  • All 9 events in its history (5 shown here)
  • Every director appointment and resignation: 2
Instant PDF download

Firms like Prime Comfort

Other firms of the same type (credit broker), nearest first.

In Grantham

First Leasing UK LimitedGranthamAppointed representativeJason Wong & Peter ButcherGranthamAppointed representativeSmart Money Solutions LtdGranthamAppointed representativeM.k.m. Building Supplies (Grantham) LimitedGranthamAppointed representativeDieci Telehandlers LtdGranthamAppointed representativeAlpha Asset Finance LtdGranthamAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Prime Comfort

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 9 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Prime Comfort Ltd FCA authorised?
Prime Comfort Ltd (FRN 789364) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Prime Comfort?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Prime Comfort Ltd (FRN 789364) is an AR of MARK BATES LIMITED (FRN 308390). When you use Prime Comfort's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Prime Comfort, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Prime Comfort’s phone number and website?
The FCA register lists the phone number 01476 589869 and the website primecomfort.co.uk for Prime Comfort. If you were given different contact details, use these to check with the firm before going any further.
Is Prime Comfort a scam or clone?
Prime Comfort is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Prime Comfort?
Protection works through Mark Bates Limited, the principal firm responsible for Prime Comfort's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Prime Comfort?
Companies House lists 2 people with significant control of Prime Comfort: Mr Rupert Stanton (25–50% of shares) and Mrs Esther Stanton (25–50% of shares).
Who runs Prime Comfort?
Companies House lists 2 directors of Prime Comfort: Esther Stanton and Rupert Stanton.
How long has Prime Comfort been in business?
The company was formed on 25 November 2021.
What do Prime Comfort’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £154k (−30% from £218k) and cash at bank of £176 (down £190 from £366).
Does Prime Comfort use any other names?
It has previously used the name Rupert Stanton.

Sources and links

The full report on Prime Comfort Ltd

£19.99 · Instant PDF download

Loading secure checkout…