Primo Diamonds Limited

Reference number: 990143

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When primodiamonds.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7050 1165 is
  • Who else gives the postcode EC1N 7RJ
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12471563
Company status
Active
Company type
Private limited company
Incorporated
19 February 2020 (6 years old)
Registered office
Unit 20, The Circle, Queen Elizabeth Street, London, Greater London, SE1 2JE, England
Nature of business
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Francesco Nicolaou Director May 1989 19 Feb 2020 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 28 February 2025Micro-entity accountsNot audited

Net assets

£3,345

−88% from £28.7k

Employees (average)

1

−50% from 2

Owed within a year

£36.4k

−38% from £58.9k

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12471563. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Primo Diamonds’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2023

21 March 2023

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2020

19 February 2020

  • Incorporated at Companies House
  • Francesco Nicolaou took control (75–100% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Primo Diamonds

Other FCA-listed firms that share a director, phone number or address with Primo Diamonds. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Primo Diamonds

Other firms of the same type (retailer), nearest first.

In London

Ikea LimitedLondonAuthorisedArgos LimitedLondonAuthorisedMarks and Spencer P.L.C.LondonAuthorisedCurrys Group LimitedLondonAuthorisedNew Look Retailers LimitedLondonAuthorisedTicketmaster UK LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Primo Diamonds

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 7 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Primo Diamonds Limited FCA authorised?
Yes, Primo Diamonds Limited (FRN 990143) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since March 2023 and works as a retailer. The FCA has placed no limits on its permissions.
What is Primo Diamonds’ phone number and website?
The FCA register lists the phone number 020 7050 1165 and the website primodiamonds.co.uk for Primo Diamonds. If you were given different contact details, use these to check with the firm before going any further.
Is Primo Diamonds a scam or clone?
Primo Diamonds is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Primo Diamonds?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Primo Diamonds handles your money, so check the specific product before you commit. You can also refer complaints about Primo Diamonds to the Financial Ombudsman Service, free of charge.
Who owns Primo Diamonds?
Companies House lists one person with significant control of Primo Diamonds: Mr Francesco Nicolaou (75–100% of shares).
Who runs Primo Diamonds?
Companies House lists one director of Primo Diamonds: Francesco Nicolaou.
How long has Primo Diamonds been in business?
The company was formed on 19 February 2020, and has held its current FCA authorisation since March 2023.
What do Primo Diamonds’ latest accounts show?
Its latest accounts, to 28 February 2025, show net assets of £3,345 (−88% from £28.7k).

Sources and links

The full report on Primo Diamonds Limited

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