Principal Business Finance Limited

Reference number: 991054

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Principal Business Finance Limited (FRN 991054) is an AR of AFS Compliance Ltd (FRN 625035). When you use Principal Business Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Principal Business Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07398 123368

  • Address

    16 Old Factory Way, Duston, Northampton, NN5 6GX, United Kingdom

In the full report: 2 background checks

  • What kind of line 07398 123368 is
  • Who else gives the postcode NN5 6GX
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Asset Finance Solutions Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14254305
Company status
Active
Company type
Private limited company
Incorporated
25 July 2022 (4 years old)
Registered office
16 Old Factory Way, Duston, Northampton, England, NN5 6GX, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Charlotte Hope Page Director Dec 1995 25 Jul 2022 None
James Frederick Bremridge Director Feb 1997 15 Nov 2022 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 July 2025Full accountsNot audited

Net assets

£4,556

+60% from £2,856

Cash at bank

£5,892

−51% from £12.1k

Owed within a year

£3,852

−66% from £11.4k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 14254305. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Principal Business Finance’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2023

2 February 2023

  • Became an appointed representative

FCA register

2022

15 November 2022

  • James Frederick Bremridge became a part-owner (25–50% of shares)

Companies House

25 July 2022

  • Incorporated at Companies House
  • Charlotte Hope Page became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms like Principal Business Finance

Other firms of the same type (mortgage adviser or broker), nearest first.

In Northampton

Andrew John ForbesNorthamptonAppointed representativeAble Mortgages LimitedNorthamptonAppointed representativeAcorn Commercial Finance LtdNorthamptonAppointed representativeAdeyoola OlatunjiNorthamptonAppointed representativeAnimo Business Finance LimitedNorthamptonAppointed representativeAshby Mortgages LtdNorthamptonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Principal Business Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 7 events in its history

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Frequently asked questions about this firm

Is Principal Business Finance Limited FCA authorised?
Principal Business Finance Limited (FRN 991054) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Principal Business Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Principal Business Finance Limited (FRN 991054) is an AR of AFS Compliance Ltd (FRN 625035). When you use Principal Business Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Principal Business Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Principal Business Finance’s phone number?
The FCA register lists the phone number 07398 123368 for Principal Business Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Principal Business Finance a scam or clone?
Principal Business Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Principal Business Finance?
Protection works through AFS Compliance Ltd, the principal firm responsible for Principal Business Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Principal Business Finance?
Companies House lists 2 people with significant control of Principal Business Finance: Mr James Frederick Bremridge (25–50% of shares) and Miss Charlotte Hope Page (25–50% of shares).
Who runs Principal Business Finance?
Companies House lists 2 directors of Principal Business Finance: Charlotte Hope Page and James Frederick Bremridge.
How long has Principal Business Finance been in business?
The company was formed on 25 July 2022.
What do Principal Business Finance’s latest accounts show?
Its latest accounts, to 31 July 2025, show net assets of £4,556 (+60% from £2,856) and cash at bank of £5,892 (−51% from £12.1k).
Does Principal Business Finance use any other names?
It trades as Asset Finance Solutions.

Sources and links

The full report on Principal Business Finance Limited

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