Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Best Practice IFA Group Limited Reference number: 223112 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Prism Wealth (Hertford) Ltd (FRN 1036490) is an AR of Best Practice IFA Group Limited (FRN 223112). When you use Prism Wealth (Hertford)'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Prism Wealth (Hertford), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Prince Of Wales House, 3 Bluecoats Avenue, Hertford, Hertfordshire, SG14 1PB, United Kingdom
In the full report: 3 background checks
- When prismwealth.co.uk first appeared online, and whether it can receive email
- What kind of line 07850 220011 is
- Who else gives the postcode SG14 1PB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Best Practice IFA Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16438041 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 May 2025 (1 year old)
- Registered office
- Grenville House, 4 Grenville Avenue, Broxbourne, Hertfordshire, EN10 7DH, United Kingdom
- Nature of business
-
- Financial management (SIC 70221)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Janet Doe | Director | May 1961 | 8 May 2025 | None |
| Trevor Francis Doe | Director | Aug 1960 | 8 May 2025 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Prism Wealth (Hertford)’s history from the FCA register and Companies House, newest first.
2025
20 August 2025
- Became an appointed representative
FCA register
8 May 2025
- Incorporated at Companies House
- Janet Doe became a part-owner (25–50% of shares)
- Trevor Francis Doe became the majority owner (50–75% of shares)
- Janet Doe appointed as a director
- Trevor Francis Doe appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Prism Wealth (Hertford)
Other FCA-listed firms that share a director, phone number or address with Prism Wealth (Hertford). A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Prism Wealth (Hertford)
Other firms of the same type (financial adviser), nearest first.
In Hertford
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Prism Wealth (Hertford)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 6 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Prism Wealth (Hertford) Ltd FCA authorised?
What does appointed representative mean for Prism Wealth (Hertford)?
What is Prism Wealth (Hertford)’s phone number and website?
Is Prism Wealth (Hertford) a scam or clone?
Is my money safe with Prism Wealth (Hertford)?
Who owns Prism Wealth (Hertford)?
Who runs Prism Wealth (Hertford)?
How long has Prism Wealth (Hertford) been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk