Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 October 2025
- Confirmation statement is overdue at Companies House
Responsible principal firm
Social Money Limited Reference number: 675283 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- PRO FIT FLOORS LTD (FRN 1050349) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not PRO FIT FLOORS.
- Example: if PRO FIT FLOORS refers you to a financial adviser, the advice should come from the principal firm, not from PRO FIT FLOORS itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Unit 17, Rea Industrial Estate, Inkerman Street, Birmingham, Birmingham, B7 4SH, United Kingdom
In the full report: 2 background checks
- What kind of line 07738 175773 is
- Who else gives the postcode B7 4SH
Other names (2)
If you were contacted under any of these names, it is this firm.
- Floor Depot Trading name: A name it trades under now.
- Floor Depot UK Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Social Money Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Confirmation statement is overdue at Companies House.
- Company number
- 15201911 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 October 2023 (3 years old)
- Registered office
- Hilton Hall Hilton Lane, Essington, Wolverhampton, West Midlands, WV11 2BQ, United Kingdom
- Nature of business
-
- Wholesale of wood, construction materials and sanitary equipment (SIC 46730)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Joey Butlin | Director | Mar 1993 | 10 Oct 2023 | 4 other companies |
| Joey Butlin | Secretary | Not published | 10 Oct 2023 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- closed down
- 2
- still active
- 2
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£104k
+238% from £30.9k
Employees (average)
10
−9.1% from 11
Owed within a year
£604k
+223% from £187k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15201911. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Pro Fit Floors’s history from the FCA register and Companies House, newest first.
2026
23 January 2026
- Became an introducer appointed representative
FCA register
2023
10 October 2023
- Incorporated at Companies House
- Joey Butlin took control (75–100% of shares)
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms like Pro Fit Floors
Other firms of the same type (credit broker), nearest first.
In Birmingham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pro Fit Floors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Pro Fit Floors Ltd FCA authorised?
What does introducer appointed representative mean for Pro Fit Floors?
What is Pro Fit Floors’ phone number?
Is Pro Fit Floors a scam or clone?
Is my money safe with Pro Fit Floors?
Who owns Pro Fit Floors?
Who runs Pro Fit Floors?
How long has Pro Fit Floors been in business?
What do Pro Fit Floors’ latest accounts show?
Does Pro Fit Floors use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk