Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2001
- Accounts filed up to 30 April 2025
Responsible principal firm
Continuum (Financial Services) LLP Reference number: 802331 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Profit Ability North East Limited (FRN 965154) introduces customers to Continuum (Financial Services) LLP (FRN 802331). Any regulated advice or arranging is done by the principal, not Profit Ability North East.
- Example: if Profit Ability North East refers you to a financial adviser, the advice should come from the principal firm, not from Profit Ability North East itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
1st Floor The Smithyside, 7 Bell Villas, Ponteland, Newcastle Upon Tyne, NE20 9BD, United Kingdom
In the full report: 2 background checks
- What kind of line 01661 872004 is
- Who else gives the postcode NE20 9BD
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Continuum (Financial Services) LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04201918 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 19 April 2001 (25 years old)
- Registered office
- C/O Russell & Co 1st Floor, The Smithyside, 7 Bell Villas, Ponteland, Newcastle Upon Tyne, NE20 9BD
- Nature of business
-
- Accounting and auditing activities (SIC 69201)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Brian Vernon Russell | Director | Apr 1964 | 19 Apr 2001 | 7 other companies |
| Susanne Russell | Secretary | Not published | 19 Apr 2001 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 7
- closed down
- 5
- still active
- 2
In the full report: all 7 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£478
Up £81 from £397
Employees (average)
6
Same as 6
Owed within a year
£54.1k
+14% from £47.6k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 04201918. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Profit Ability North East’s history from the FCA register and Companies House, newest first.
2021
7 December 2021
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Brian Vernon Russell took control (75–100% of shares)
Companies House
2001
19 April 2001
- Incorporated at Companies House
- Brian Vernon Russell appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Profit Ability North East
Other firms of the same type (financial adviser), nearest first.
In Newcastle Upon Tyne
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Profit Ability North East
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 7 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk