Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Innovative Risk Labs Ltd Reference number: 609155 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Prompted Limited (FRN 1041750) is an AR of Innovative Risk Labs Ltd (FRN 609155). When you use Prompted's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Prompted, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When quote.promptedby.ai first appeared online, and whether it can receive email
- What kind of line 020 3772 0992 is
- Whether WC1N 3AX is a shared office: 45 other firms give it
Other names (3)
If you were contacted under any of these names, it is this firm.
- Delorean Trading name: A name it trades under now.
- quote.promptedby.ai Trading name: A name it trades under now.
- Delorean Labs Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Innovative Risk Labs Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16648304 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 13 August 2025 (1 year old)
- Registered office
- 27 Old Gloucester Street, London, WC1N 3AX, England
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alfred Thomas Alexander Gjertsen | Director | Aug 1980 | 13 Aug 2025 | 1 other company |
| Stephen Robert Talbot | Director | Mar 1981 | 3 Nov 2025 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 1
- still active
- 2
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Prompted’s history from the FCA register and Companies House, newest first.
2025
10 November 2025
- Changed its registered name from "Delorean Labs Ltd"
FCA register
3 November 2025
- Stephen Robert Talbot became a part-owner (25–50% of shares)
Companies House
9 September 2025
- Became an appointed representative
FCA register
13 August 2025
- Incorporated at Companies House
- Alfred Thomas Alexander Gjertsen took control (75–100% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (5 shown here)
- Every director appointment and resignation: 2
Firms like Prompted
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Prompted
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 10 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Prompted?
What is Prompted’s phone number and website?
Is Prompted a scam or clone?
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Who owns Prompted?
Who runs Prompted?
How long has Prompted been in business?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk