Pure Electric Limited
Reference number: 838075
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Product Partnerships Limited Reference number: 626349 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pure Electric Limited (FRN 838075) is an AR of Product Partnerships Limited (FRN 626349). When you use Pure Electric's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pure Electric, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
4 Axis, Hawkfield Way, Hawkfield Business Park, Bristol, Bristol, City Of, BS14 0BY, United Kingdom
In the full report: 3 background checks
- When pureelectric.com first appeared online, and whether it can receive email
- What kind of line 0330 912 3331 is
- Who else gives the postcode BS14 0BY
Other names (2)
If you were contacted under any of these names, it is this firm.
- Pure Scooters Limited Former name: A name it was registered under before.
- Pure Scooters Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Product Partnerships Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11634997 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 October 2018 (8 years old)
- Registered office
- Unit 4 Axis, Hawkfield Business Park, Bristol, BS14 0BY, United Kingdom
- Nature of business
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- Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Adam Norris | Director | May 1971 | 6 Sep 2023 | 10 other companies |
| QUAYSECO LIMITED | Corporate secretary | Not published | 22 Oct 2018 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 10
- closed down
- 2
- still active
- 8
In the full report: all 10 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 12 people who have ever been directors, with their dates
Key dates in its history
Pure Electric’s history from the FCA register and Companies House, newest first.
2023
6 September 2023
- Board replaced: its only director left and a new director took over
Companies House
2020
20 October 2020
- Changed its registered name from "Pure Scooters Limited"
FCA register
2019
20 May 2019
- Horatio Investments Limited gave up control
- Pst Holdings Limited took control (75–100% of shares)
Companies House
25 March 2019
- Became an appointed representative
FCA register
2018
22 October 2018
- Incorporated at Companies House
- Adam Norris gave up control
- Adam Norris took control (75–100% of shares)
- Horatio Investments Limited took control (75–100% of shares)
Companies House
In the full report: all 35 events
- All 35 events in its history (9 shown here)
- Every director appointment and resignation: 23
Firms like Pure Electric
Other firms of the same type (retailer), nearest first.
In Bristol
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pure Electric
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 10 other companies its directors have run, named
- 3 background checks on its contact details
- All 35 events in its history
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Frequently asked questions about this firm
Is Pure Electric Limited FCA authorised?
What does appointed representative mean for Pure Electric?
What is Pure Electric’s phone number and website?
Is Pure Electric a scam or clone?
Is my money safe with Pure Electric?
Who owns Pure Electric?
Who runs Pure Electric?
How long has Pure Electric been in business?
Does Pure Electric use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk