Queensmith (Group) Ltd

Reference number: 951237

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When queensmith.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7242 3100 is
  • Who else gives the postcode EC1N 8NX
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Queensmith Trading name
  • Hearts of London (Group) Ltd Former name
  • Hearts of London Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07584738
Company status
Active
Company type
Private limited company
Incorporated
30 March 2011 (15 years old)
Registered office
98 Hatton Garden, London, EC1N 8NX, England
Nature of business
  • Retail sale of watches and jewellery in specialised stores (SIC 47770)

Directors and company secretaries

Name Role Born Appointed Other companies
Brett Afshar Director Aug 1974 30 Mar 2011 2 other companies
Natalie Elizabeth Afshar Director May 1975 30 Sep 2021 2 other companies
Catherine Chrystal Director Mar 1965 27 Apr 2022 2 other companies
Emily Kate Dixon Director Sep 1986 27 Apr 2022 None
Sam Nobes Director Oct 1988 27 Apr 2022 None

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
still active
5
is FCA-registered
1

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 1 company these 5 directors run together
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Filed accounts and finances

Year to 31 December 2024Group accountsAudited

Turnover

£14.0m

First group accounts: no earlier group figure to compare

Profit before tax

£2.31m

First group accounts: no earlier group figure to compare

Net assets

£6.06m

First group accounts: no earlier group figure to compare

Cash at bank

£3.63m

First group accounts: no earlier group figure to compare

In the full report: all 6 years of accounts

  • Every year from 2019 to 2024
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Figures from the year to 31 December 2024 are for the group: the company and the businesses it owns. Earlier years are the company’s own accounts, from before it had a group.

Accounts filed at Companies House for company 07584738. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Queensmith (Group)’s history from the FCA register and Companies House, newest first.

Key events (7) All events (17)

2026

14 October 2026

  • Brett Afshar gave up control
  • Qs Trustees Limited took control (75–100% of shares)

Companies House

2023

17 October 2023

  • Changed its registered name from "Hearts of London (Group) Ltd"

FCA register

2021

13 July 2021

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2016

1 July 2016

  • Brett Afshar took control (75–100% of shares)

Companies House

2011

30 March 2011

  • Incorporated at Companies House

Companies House

In the full report: all 17 events

  • All 17 events in its history (7 shown here)
  • Every director appointment and resignation: 5
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Firms connected to Queensmith (Group)

Other FCA-listed firms that share a director, phone number or address with Queensmith (Group). A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
1
share its postcode
5

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (1), the same postcode (5)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Queensmith (Group)

Other firms of the same type (retailer), nearest first.

In London

Ikea LimitedLondonAuthorisedArgos LimitedLondonAuthorisedMarks and Spencer P.L.C.LondonAuthorisedCurrys Group LimitedLondonAuthorisedNew Look Retailers LimitedLondonAuthorisedTicketmaster UK LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Queensmith (Group)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 17 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Queensmith (Group) Ltd FCA authorised?
Yes, Queensmith (Group) Ltd (FRN 951237) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since July 2021 and works as a retailer. The FCA has placed no limits on its permissions.
What is Queensmith (Group)’s phone number and website?
The FCA register lists the phone number 020 7242 3100 and the website queensmith.co.uk for Queensmith (Group). If you were given different contact details, use these to check with the firm before going any further.
Is Queensmith (Group) a scam or clone?
Queensmith (Group) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Queensmith (Group)?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Queensmith (Group) handles your money, so check the specific product before you commit. You can also refer complaints about Queensmith (Group) to the Financial Ombudsman Service, free of charge.
Who owns Queensmith (Group)?
Queensmith (Group) is owned by Qs Trustees Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 14 October 2026. Before that, it was controlled by Mr Brett Afshar.
Who runs Queensmith (Group)?
Companies House lists 5 directors of Queensmith (Group): Brett Afshar, Natalie Elizabeth Afshar, Catherine Chrystal, Emily Kate Dixon and Sam Nobes.
How long has Queensmith (Group) been in business?
The company was formed on 30 March 2011, and has held its current FCA authorisation since July 2021.
What do Queensmith (Group)’s latest accounts show?
Its latest accounts, to 31 December 2024, show turnover of £14.0m (first group accounts: no earlier group figure to compare) and profit before tax of £2.31m (first group accounts: no earlier group figure to compare).
Does Queensmith (Group) use any other names?
It trades as Queensmith. It has previously used 2 other names: Hearts of London (Group) Ltd and Hearts of London.

Sources and links

The full report on Queensmith (Group) Ltd

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