Refined By Design Ltd
Reference number: 1060840
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Refined By Design Ltd (FRN 1060840) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Refined By Design.
- Example: if Refined By Design refers you to a financial adviser, the advice should come from the principal firm, not from Refined By Design itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
146 Richmond Street, Stoke-On-Trent, Stoke-On-Trent, ST4 7DU, United Kingdom
In the full report: 3 background checks
- When refinedbydesign.co.uk first appeared online, and whether it can receive email
- What kind of line 0800 112 3342 is
- Who else gives the postcode ST4 7DU
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17148784 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 April 2026 (less than a year old)
- Registered office
- 146 Richmond Street, Hartshill, Stoke On Trent, ST4 7DU, United Kingdom
- Nature of business
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- Other service activities not elsewhere classified (SIC 96090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Andrew Keen | Director | Sep 1968 | 10 Apr 2026 | 3 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 3
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Refined By Design’s history from the FCA register and Companies House, newest first.
2026
27 July 2026
- Became an introducer appointed representative
FCA register
10 April 2026
- Incorporated at Companies House
- Paul Andrew Keen took control (75–100% of shares)
- Paul Andrew Keen appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Refined By Design
Other firms of the same type (credit broker), nearest first.
In Stoke-On-Trent
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Refined By Design
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
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What is Refined By Design’s phone number and website?
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Who owns Refined By Design?
Who runs Refined By Design?
How long has Refined By Design been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk