Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 30 June 2025
Responsible principal firm
H & H Insurance Brokers Limited Reference number: 305809 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Ruralis Gundry Limited (FRN 978216) is an AR of H & H Insurance Brokers Limited (FRN 305809). When you use Ruralis Gundry's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Ruralis Gundry, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Fiddleford Mill, Fiddleford, Sturminster Newton, DT10 2BX, United Kingdom
In the full report: 2 background checks
- What kind of line 07586 635035 is
- Who else gives the postcode DT10 2BX
Other names (3)
If you were contacted under any of these names, it is this firm.
- Ruralis Trading name: A name it trades under now.
- Ruralis Insurance Services Trading name: A name it trades under now.
- Ruralis & Ruralis Insurance Services Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through H & H Insurance Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14112583 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 May 2022 (4 years old)
- Registered office
- Fiddleford Mill, Fiddleford, Sturminster Newton, Dorset, DT10 2BX, England
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
- Other letting and operating of own or leased real estate (SIC 68209)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Charlie Gundry | Director | Dec 1979 | 17 May 2022 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£35.8k
Up £35.7k from £102
Employees (average)
4
+33% from 3
Owed within a year
£71.6k
+206% from £23.4k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14112583. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Ruralis Gundry’s history from the FCA register and Companies House, newest first.
2022
30 June 2022
- Became an appointed representative
FCA register
17 May 2022
- Incorporated at Companies House
- Charlie Gundry took control (75–100% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms like Ruralis Gundry
Other firms of the same type (insurance broker), nearest first.
In Sturminster Newton
In the Dorchester (DT) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ruralis Gundry
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
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Frequently asked questions about this firm
Is Ruralis Gundry Limited FCA authorised?
What does appointed representative mean for Ruralis Gundry?
What is Ruralis Gundry’s phone number?
Is Ruralis Gundry a scam or clone?
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Who owns Ruralis Gundry?
Who runs Ruralis Gundry?
How long has Ruralis Gundry been in business?
What do Ruralis Gundry’s latest accounts show?
Does Ruralis Gundry use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk