Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 31 March 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Rushmere Financial Planning Ltd (FRN 1028930) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Rushmere Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Rushmere Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Marlborough Court 8-10, Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 07947 782497 is
- Whether AL1 3JX is a shared office: 30 other firms give it
Other names (1)
If you were contacted under any of these names, it is this firm.
- Rushmere Financial Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16081617 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 15 November 2024 (1 year old)
- Registered office
- C/O Kilvington Solicitors Westmorland House, Market Square, Kirkby Stephen, Cumbria, CA17 4QT, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jamie Lawrence Waters | Director | Oct 1972 | 15 Nov 2024 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£7,775
No earlier figure to compare
Cash at bank
£60.4k
No earlier figure to compare
Employees (average)
2
No earlier figure to compare
Owed within a year
£74.9k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 16081617. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Rushmere Financial Planning’s history from the FCA register and Companies House, newest first.
2025
19 August 2025
- Rebecca Waters became a part-owner (25–50% of shares)
Companies House
20 February 2025
- Became an appointed representative
- Began trading as "Rushmere Financial"
FCA register
2024
15 November 2024
- Incorporated at Companies House
- Jamie Lawrence Waters took control (75–100% of shares)
- Jamie Lawrence Waters appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Rushmere Financial Planning
Other firms of the same type (financial adviser), nearest first.
In St Albans
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Rushmere Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details, 1 flagged
- All 6 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Rushmere Financial Planning?
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What do Rushmere Financial Planning’s latest accounts show?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk