Sat-Insure Limited
Reference number: 489457
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 18 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 31 December 2025
Responsible principal firm
Novo Insurance Services Ltd Reference number: 510480 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Sat-Insure Limited (FRN 489457) is an AR of Novo Insurance Services Ltd (FRN 510480). When you use Sat-Insure's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Sat-Insure, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
ULTRALASE HOUSE, THE AVENUE, NORTHAMPTON, Northamptonshire, NN1 5BT, United Kingdom
In the full report: 3 background checks
- When satinsure.com first appeared online, and whether it can receive email
- What kind of line 0800 121 8611 is
- Who else gives the postcode NN1 5BT
Other names (2)
If you were contacted under any of these names, it is this firm.
- Gapinsure.com Trading name: A name it trades under now.
- Satinsure Plc Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Novo Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 06004349 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 November 2006 (19 years old)
- Registered office
- 168 Church Road, Hove, BN3 2DL, England
- Nature of business
-
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Richard John Underwood | Director | Apr 1954 | 21 Nov 2006 | 18 other companies |
| Mark Underwood | Director | Apr 1962 | 12 Oct 2010 | 11 other companies |
| Richard John Underwood | Secretary | Not published | 4 Nov 2014 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 23
- closed down
- 6
- went insolvent
- 1
In the full report: all 23 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- The one that went into liquidation or administration
- The 3 on the FCA register
- The 6 companies these 2 directors run together
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£410k
+8.8% from £377k
Cash at bank
£46.6k
−44% from £83.1k
Owed within a year
£434k
+49% from £291k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 06004349. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sat-Insure’s history from the FCA register and Companies House, newest first.
2023
22 November 2023
- Insure IT Direct Holdings Ltd took control (75–100% of shares)
- Richard John Underwood no longer has significant control
Companies House
2016
6 April 2016
- Richard John Underwood gained significant control
Companies House
2012
11 January 2012
- Changed its registered name from "SAT-INSURE PLC"
FCA register
2010
9 December 2010
- Changed its registered name from "Satinsure Plc"
FCA register
22 March 2010
- Changed its registered name from "Satinsure Limited"
FCA register
2008
14 October 2008
- Became an appointed representative
FCA register
2006
21 November 2006
- Incorporated at Companies House
Companies House
In the full report: all 15 events
- All 15 events in its history (8 shown here)
- Every director appointment and resignation: 6
Firms connected to Sat-Insure
Other FCA-listed firms that share a director, phone number or address with Sat-Insure. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 3
- share its postcode
- 2
In the full report: all 4 connected firms, named
- How each is linked: shared directors (3), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Sat-Insure
Other firms of the same type (insurance broker), nearest first.
In Northampton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sat-Insure
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 23 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 15 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk