Saundersfoot Bay Leisure Ltd

Reference number: 481087

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Saundersfoot Bay Leisure Ltd (FRN 481087) introduces customers to Caravan Guard Limited (FRN 310409). Any regulated advice or arranging is done by the principal, not Saundersfoot Bay Leisure.
  • Example: if Saundersfoot Bay Leisure refers you to a financial adviser, the advice should come from the principal firm, not from Saundersfoot Bay Leisure itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When saundersfootbay.co.uk first appeared online, and whether it can receive email
  • What kind of line 01834 812284 is, and the 2 other firms that give it
  • Who else gives the postcode SA69 9DG
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Saundersfoot Bay Leisure Park Trading name: A name it trades under now.
  • Saundersfoot Bay Leisure Park Ltd Former name: A name it was registered under before.
  • Saundesfoot Bay Leisure Park Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Caravan Guard Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
14 August 2015 (11 years old)
Registered office
C/O Saundersfoot Bay Leisure Ltd, Broadfield, Saundersfoot, Pembrokeshire, SA69 9DG, Wales
Nature of business
  • Holiday centres and villages (SIC 55201)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Anthony Henson Director Aug 1980 14 Aug 2015 16 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
16
closed down
2
are FCA-registered
6

In the full report: all 16 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • The 6 on the FCA register
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Filed accounts and finances

Year to 31 December 2021Small company accountsNot audited

Net assets

£1.13m

+34% from £844k

Cash at bank

£199k

−68% from £628k

Employees (average)

8

+14% from 7

Owed within a year

£2.19m

+82% from £1.20m

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09732693. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Saundersfoot Bay Leisure’s history from the FCA register and Companies House, newest first.

2021

10 May 2021

  • Changed its registered name from "Saundersfoot Bay Leisure Park Ltd"

FCA register

2016

6 April 2016

  • Daniel Anthony Henson took control (75–100% of shares)

Companies House

2015

14 August 2015

  • Incorporated at Companies House
  • Daniel Anthony Henson appointed as a director

Companies House

2011

6 June 2011

  • Changed its registered name from "Saundesfoot Bay Leisure Park Ltd"

FCA register

2008

2 April 2008

  • Became an introducer appointed representative
  • Began trading as "Saundersfoot Bay Leisure Park"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Saundersfoot Bay Leisure

Other FCA-listed firms that share a director, phone number or address with Saundersfoot Bay Leisure. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
5
share its phone number
2

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (5), the same phone number (2), the same postcode (1)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like Saundersfoot Bay Leisure

Other firms of the same type (credit broker), nearest first.

In Saundersfoot

In the Swansea (SA) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Saundersfoot Bay Leisure

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 16 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 7 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Saundersfoot Bay Leisure Ltd FCA authorised?
Saundersfoot Bay Leisure Ltd (FRN 481087) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Saundersfoot Bay Leisure?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Saundersfoot Bay Leisure Ltd (FRN 481087) introduces customers to Caravan Guard Limited (FRN 310409). Any regulated advice or arranging is done by the principal, not Saundersfoot Bay Leisure. Example: if Saundersfoot Bay Leisure refers you to a financial adviser, the advice should come from the principal firm, not from Saundersfoot Bay Leisure itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Saundersfoot Bay Leisure’s phone number and website?
The FCA register lists the phone number 01834 812284 and the website saundersfootbay.co.uk for Saundersfoot Bay Leisure. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.
Is Saundersfoot Bay Leisure a scam or clone?
Saundersfoot Bay Leisure is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Saundersfoot Bay Leisure?
Protection works through Caravan Guard Limited, the principal firm responsible for Saundersfoot Bay Leisure's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Saundersfoot Bay Leisure?
Companies House lists one person with significant control of Saundersfoot Bay Leisure: Mr Daniel Anthony Henson (75–100% of shares).
Who runs Saundersfoot Bay Leisure?
Companies House lists one director of Saundersfoot Bay Leisure: Daniel Anthony Henson.
How long has Saundersfoot Bay Leisure been in business?
The company was formed on 14 August 2015.
What do Saundersfoot Bay Leisure’s latest accounts show?
Its latest accounts, to 31 December 2021, show net assets of £1.13m (+34% from £844k) and cash at bank of £199k (−68% from £628k).
Does Saundersfoot Bay Leisure use any other names?
It trades as Saundersfoot Bay Leisure Park. It has previously used 2 other names: Saundersfoot Bay Leisure Park Ltd and Saundesfoot Bay Leisure Park Ltd.

Sources and links

The full report on Saundersfoot Bay Leisure Ltd

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