Savrr Group Ltd

Reference number: 1049929

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Optimise Media (UK) Limited Reference number: 313408 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Savrr Group Ltd (FRN 1049929) introduces customers to Optimise Media (UK) Limited (FRN 313408). Any regulated advice or arranging is done by the principal, not Savrr Group.
  • Example: if Savrr Group refers you to a financial adviser, the advice should come from the principal firm, not from Savrr Group itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When savrr.com first appeared online, and whether it can receive email
  • What kind of line 07941 345338 is
  • Who else gives the postcode NR2 1DP
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Reward Pay Trading name
  • Savrr Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Optimise Media (UK) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12719978
Company status
Active
Company type
Private limited company
Incorporated
5 July 2020 (6 years old)
Registered office
35-37 Exchange Street, Norwich, Norfolk, NR2 1DP, England
Nature of business
  • Other information technology service activities (SIC 62090)

Directors and company secretaries

Name Role Born Appointed Other companies
Richard David Syme Director May 1971 5 Jul 2020 43 other companies
Tom Syme Director Mar 2001 18 Aug 2024 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
43
closed down
32
is FCA-registered
1

In the full report: all 43 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

−£204k

Up £261k from −£464k

Cash at bank

£2,958

−97% from £90.6k

Employees (average)

3

Same as 3

Net assets are negative: on its last balance sheet the company owed £204k more than it owned.

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12719978. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Savrr Group’s history from the FCA register and Companies House, newest first.

Key events (5) All events (9)

2026

12 February 2026

  • Became an introducer appointed representative

FCA register

2020

5 July 2020

  • Incorporated at Companies House
  • Richard David Syme gave up control
  • Richard David Syme took control (75–100% of shares)
  • Symeus Ltd became the majority owner (50–75% of shares)

Companies House

In the full report: all 9 events

  • All 9 events in its history (5 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Savrr Group

Other FCA-listed firms that share a director, phone number or address with Savrr Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
1
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (1), the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Savrr Group

Other firms of the same type (insurance broker), nearest first.

In Norwich

Anglian Mortgages LtdNorwichAppointed representativeArnolds Keys LLPNorwichAppointed representativeBaylon Philips Financial Solutions LtdNorwichAppointed representativeBlue Button Legal Indemnities LimitedNorwichAppointed representativeCoverIQ LtdNorwichAppointed representativeEdwin Watson PartnershipNorwichAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Savrr Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 43 other companies its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 9 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Savrr Group Ltd FCA authorised?
Savrr Group Ltd (FRN 1049929) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Savrr Group?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Savrr Group Ltd (FRN 1049929) introduces customers to Optimise Media (UK) Limited (FRN 313408). Any regulated advice or arranging is done by the principal, not Savrr Group. Example: if Savrr Group refers you to a financial adviser, the advice should come from the principal firm, not from Savrr Group itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Savrr Group’s phone number and website?
The FCA register lists the phone number 07941 345338 and the website savrr.com for Savrr Group. If you were given different contact details, use these to check with the firm before going any further.
Is Savrr Group a scam or clone?
Savrr Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Savrr Group?
Protection works through Optimise Media (UK) Limited, the principal firm responsible for Savrr Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Savrr Group?
Savrr Group is owned by Symeus Ltd, which holds 50–75% of shares and 50–75% of votes, since 5 July 2020. Before that, it was controlled by Mr Richard David Syme.
Who runs Savrr Group?
Companies House lists 2 directors of Savrr Group: Richard David Syme and Tom Syme.
How long has Savrr Group been in business?
The company was formed on 5 July 2020.
What do Savrr Group’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£204k (up £261k from −£464k) and cash at bank of £2,958 (−97% from £90.6k).
Does Savrr Group use any other names?
It trades as Reward Pay and Savrr.

Sources and links

The full report on Savrr Group Ltd

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