Self Assured Limited

Reference number: 309412

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 8240 4450

  • Address

    Self Assured Limited, Bourne House, 475 Godstone Road, Whyteleafe, Surrey, CR3 0BL, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 8240 4450 is
  • Who else gives the postcode CR3 0BL
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FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (4 permissions)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03227206
Company status
Active
Company type
Private limited company
Incorporated
19 July 1996 (30 years old)
Registered office
Bourne House, 475 Godstone Road, Whyteleafe, CR3 0BL, England
Nature of business
  • Life insurance (SIC 65110)
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Kevin John Tugwell Director Jun 1957 1 Nov 2004 None
David Ian Woods Director Apr 1957 29 Oct 2012 None
Katherine Mary Bushell Secretary Not published 7 Mar 2003 –

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 5 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 January 2026Small company accountsAudited

Net assets

£2.49m

−1.8% from £2.53m

Cash at bank

£3.25m

+7.7% from £3.02m

Employees (average)

8

Same as 8

Owed within a year

£906k

+42% from £638k

Net assets

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03227206. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Self Assured’s history from the FCA register and Companies House, newest first.

Key events (7) All events (15)

2022

29 September 2022

  • Katherine Mary Bushell became a part-owner (25–50% of shares)

Companies House

2021

26 December 2021

  • Peter John Bushell stopped being a part-owner

Companies House

2016

15 July 2016

  • Peter John Bushell became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1996

19 July 1996

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (7 shown here)
  • Every director appointment and resignation: 6
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Firms connected to Self Assured

Other FCA-listed firms that share a director, phone number or address with Self Assured. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share its postcode
4

In the full report: all 4 connected firms, named

  • How each is linked: the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Self Assured

Other firms of the same type (insurance broker), nearest first.

In Whyteleafe

Acrisure UK Mga LimitedWhyteleafeAuthorised

In the Croydon (CR) postcode area

Access Underwriting LimitedSouth CroydonAuthorisedArtemis Insurance Brokers Ltd.PurleyAuthorisedAWP Assistance UK LtdAuthorisedCounty Insurance Agencies LimitedCroydonAuthorisedDoble MotorcyclesCoulsdonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Self Assured

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Self Assured Limited FCA authorised?
Yes, Self Assured Limited (FRN 309412) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Self Assured’s phone number?
The FCA register lists the phone number 020 8240 4450 for Self Assured. If you were given different contact details, use these to check with the firm before going any further.
Is Self Assured a scam or clone?
Self Assured is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Self Assured?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Self Assured to the Financial Ombudsman Service, free of charge.
Who owns Self Assured?
Companies House lists one person with significant control of Self Assured: Ms Katherine Mary Bushell (25–50% of shares). Before that, it was controlled by Mr Peter John Bushell.
Who runs Self Assured?
Companies House lists 2 directors of Self Assured: Kevin John Tugwell and David Ian Woods.
How long has Self Assured been in business?
The company was formed on 19 July 1996, and has held its current FCA authorisation since January 2005.
What do Self Assured’s latest accounts show?
Its latest accounts, to 31 January 2026, show net assets of £2.49m (−1.8% from £2.53m) and cash at bank of £3.25m (+7.7% from £3.02m).

Sources and links

The full report on Self Assured Limited

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