Serena Rochford

Reference number: 1022943

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Appointed representative

Serena Rochford does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.

Responsible principal firm

Chrysalis Finance Limited Reference number: 631193 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Serena Rochford (FRN 1022943) is an AR of Chrysalis Finance Limited (FRN 631193). When you use Serena Rochford's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Serena Rochford, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When poundswickdentalpractice.co.uk first appeared online, and whether it can receive email
  • What kind of line 0161 499 3141 is
  • Who else gives the postcode M22 9TD
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Poundswick Lane Dental Practice Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Serena Rochford’s history from the FCA register and Companies House, newest first.

2024

3 December 2024

  • Became an appointed representative
  • Began trading as "Poundswick Lane Dental Practice"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Serena Rochford

Other firms of the same type (credit broker), nearest first.

In Manchester

AMW Lift & Mobility Services LtdManchesterAppointed representativeCamperlands LimitedManchesterAppointed representativeCare About Money LtdManchesterAppointed representativeChetham's Hospital School and LibraryManchesterAppointed representativeCommunity Transport Association UKManchesterAppointed representativeDebt Movement UK LtdManchesterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Serena Rochford

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details
  • All 2 events in its history

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Frequently asked questions about this firm

Is Serena Rochford FCA authorised?
Serena Rochford (FRN 1022943) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Serena Rochford?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Serena Rochford (FRN 1022943) is an AR of Chrysalis Finance Limited (FRN 631193). When you use Serena Rochford's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Serena Rochford, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Serena Rochford’s phone number and website?
The FCA register lists the phone number 0161 499 3141 and the website poundswickdentalpractice.co.uk for Serena Rochford. If you were given different contact details, use these to check with the firm before going any further.
Is Serena Rochford a scam or clone?
Serena Rochford is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Serena Rochford?
Protection works through Chrysalis Finance Limited, the principal firm responsible for Serena Rochford's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Serena Rochford use any other names?
It trades as Poundswick Lane Dental Practice.

Sources and links

The full report on Serena Rochford

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