SheMed Limited

Reference number: 1054426

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for under a year
Protected through the principal
No FCA actions
Active company since 2024
Its whole board of directors changed in December 2025

Responsible principal firm

Affirm U.K. Limited Reference number: 756087 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
SheMed Limited (FRN 1054426) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not SheMed.
Example: if SheMed refers you to a financial adviser, the advice should come from the principal firm, not from SheMed itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

shemed.co.uk (opens in a new tab)
Phone number

0330 822 8000
Address

184-192 Drummond Street, LONDON, NW1 3HP, United Kingdom

In the full report: 3 background checks

When shemed.co.uk first appeared online, and whether it can receive email
What kind of line 0330 822 8000 is
Who else gives the postcode NW1 3HP

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 16109597 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 29 November 2024 (1 year old)
Registered office: 184-192 Drummond Street, London, NW1 3HP, United Kingdom
Nature of business: Other human health activities (SIC 86900)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Chloe Ferro	Director	Aug 2001	18 Dec 2025	None
Olivia Ferro	Director	Sep 1999	18 Dec 2025	None

In the full report: every company its directors have run

Confirmation that these 2 directors run no other company
All 3 people who have been directors, with their dates

Key dates in its history

SheMed’s history from the FCA register and Companies House, newest first.

Key events (7) All events (11)

2026

24 April 2026

Became an introducer appointed representative

FCA register

2025

18 December 2025

Board replaced: its only director left and 2 new directors took over

Companies House

28 February 2025

Emed Healthcare Group Holdings Limited gave up control
Michael William Ferro Jr. gained significant control
Robert Melman gained significant control

Companies House

2024

29 November 2024

Incorporated at Companies House
Emed Healthcare Group Holdings Limited took control (75–100% of shares)

Companies House

In the full report: all 11 events

All 11 events in its history (7 shown here)
Every director appointment and resignation: 4

Firms like SheMed

Other firms of the same type (dental or medical practice), nearest first.

In London

Macmillan Cancer SupportLondonAppointed representative Circle Health Group LimitedLondonAppointed representative British Dental AssociationLondonAppointed representative Personal Health Service LimitedLondonAppointed representative TPC Group LimitedLondonAppointed representative Bluebird Care Franchises LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on SheMed

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

Every company its directors have run, named
3 background checks on its contact details
All 11 events in its history

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Frequently asked questions about this firm

Is SheMed Limited FCA authorised?

SheMed Limited (FRN 1054426) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for SheMed?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. SheMed Limited (FRN 1054426) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not SheMed. Example: if SheMed refers you to a financial adviser, the advice should come from the principal firm, not from SheMed itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is SheMed’s phone number and website?

The FCA register lists the phone number 0330 822 8000 and the website shemed.co.uk for SheMed. If you were given different contact details, use these to check with the firm before going any further.

Is SheMed a scam or clone?

SheMed is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with SheMed?

Protection works through Affirm U.K. Limited, the principal firm responsible for SheMed's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns SheMed?

Companies House lists 2 people with significant control of SheMed: Mr Michael William Ferro Jr. (significant influence or control) and Mr Robert Melman (significant influence or control). Before that, it was controlled by Emed Healthcare Group Holdings Limited.

Who runs SheMed?

Companies House lists 2 directors of SheMed: Chloe Ferro and Olivia Ferro.

How long has SheMed been in business?

The company was formed on 29 November 2024.

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk