Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2025
- Accounts filed up to 31 March 2026
- On its latest accounts it owed £8,121 more than it owned
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Smart Glass Holdings Ltd (FRN 1054288) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Smart Glass Holdings.
- Example: if Smart Glass Holdings refers you to a financial adviser, the advice should come from the principal firm, not from Smart Glass Holdings itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
10 Northfields Prospect, London, SW18 1PE, United Kingdom
In the full report: 3 background checks
- When smartglassuk.com first appeared online, and whether it can receive email
- What kind of line 020 7971 7748 is
- Who else gives the postcode SW18 1PE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16346900 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 March 2025 (1 year old)
- Registered office
- 10 Northfields Prospect, London, SW18 1PE, England
- Nature of business
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- Wholesale of other intermediate products (SIC 46760)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Creamer | Director | Jul 1947 | 27 Mar 2025 | 2 other companies |
| Brian Anthony Grant | Director | Oct 1969 | 10 Jan 2026 | 3 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 4
- still active
- 1
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£8,121
No earlier figure to compare
Cash at bank
£682
No earlier figure to compare
Employees (average)
0
No earlier figure to compare
Owed within a year
£63.7k
No earlier figure to compare
Net assets are negative: on its last balance sheet the company owed £8,121 more than it owned.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 16346900. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Smart Glass Holdings’s history from the FCA register and Companies House, newest first.
2026
14 April 2026
- Became an introducer appointed representative
FCA register
2 January 2026
- Ashton Creamer gave up control
Companies House
2025
27 March 2025
- Incorporated at Companies House
- Ashton Creamer took control (75–100% of shares)
- James Creamer took control (75–100% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (5 shown here)
- Every director appointment and resignation: 4
Firms connected to Smart Glass Holdings
Other FCA-listed firms that share a director, phone number or address with Smart Glass Holdings. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Smart Glass Holdings
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Smart Glass Holdings
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 3 background checks on its contact details
- All 9 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk