Snow Peak London, Limited

Reference number: 1044697

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 1 year
Protected through the principal
No FCA actions
Active company since 2018
Accounts filed up to 31 December 2024

Responsible principal firm

Affirm U.K. Limited Reference number: 756087 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
SNOW PEAK LONDON, LIMITED (FRN 1044697) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not SNOW PEAK LONDON,.
Example: if SNOW PEAK LONDON, refers you to a financial adviser, the advice should come from the principal firm, not from SNOW PEAK LONDON, itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

snowpeak.co.uk (opens in a new tab)
Phone number

020 3978 4954
Address

The Old Dairy, Peper Harow, Godalming, Surrey, GU8 6BQ, United Kingdom

In the full report: 3 background checks

When snowpeak.co.uk first appeared online, and whether it can receive email
What kind of line 020 3978 4954 is
Who else gives the postcode GU8 6BQ

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 11691261 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 22 November 2018 (7 years old)
Registered office: Matches the FCA register address ✓
Nature of business: Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Noah Reis	Director	Dec 1982	27 Mar 2020	None
Brian Andrew Campbell	Director	Oct 1978	19 Jan 2022	None
Akinori Suzuki	Director	Dec 1968	1 Nov 2025	None
Takafumi Minaguchi	Director	Jan 1967	22 Nov 2025	None

In the full report: every company its directors have run

Confirmation that these 4 directors run no other company
All 11 people who have been directors, with their dates

Filed accounts and finances

Year to 31 December 2024Full accountsAudited

Net assets

£230k

−66% from £687k

Cash at bank

£284k

−62% from £743k

Employees (average)

Same as 19

Owed within a year

£1.02m

−6.3% from £1.09m

Assets and liabilities

In the full report: all 5 years of accounts

Every year from 2020 to 2024
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 11691261. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Snow Peak London,’s history from the FCA register and Companies House, newest first.

Key events (3) All events (21)

2025

22 October 2025

Became an introducer appointed representative

FCA register

2018

22 November 2018

Incorporated at Companies House
Snow Peak, Inc. took control (75–100% of shares)

Companies House

In the full report: all 21 events

All 21 events in its history (3 shown here)
Every director appointment and resignation: 18

Firms like Snow Peak London,

Other firms of the same type (retailer), nearest first.

In Godalming

LYHFL LimitedGodalmingAuthorised

In the Guildford (GU) postcode area

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Snow Peak London,

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

Every company its directors have run, named
3 background checks on its contact details
5 years of accounts, charted
All 21 events in its history

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Frequently asked questions about this firm

Is Snow Peak London, Limited FCA authorised?

Snow Peak London, Limited (FRN 1044697) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Snow Peak London,?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Snow Peak London, Limited (FRN 1044697) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not Snow Peak London,. Example: if Snow Peak London, refers you to a financial adviser, the advice should come from the principal firm, not from Snow Peak London, itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Snow Peak London,’s phone number and website?

The FCA register lists the phone number 020 3978 4954 and the website snowpeak.co.uk for Snow Peak London,. If you were given different contact details, use these to check with the firm before going any further.

Is Snow Peak London, a scam or clone?

Snow Peak London, is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Snow Peak London,?

Protection works through Affirm U.K. Limited, the principal firm responsible for Snow Peak London,'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Snow Peak London,?

Snow Peak London, is owned by Snow Peak, Inc., which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 22 November 2018.

Who runs Snow Peak London,?

Companies House lists 4 directors of Snow Peak London,: Noah Reis, Brian Andrew Campbell, Akinori Suzuki and Takafumi Minaguchi.

How long has Snow Peak London, been in business?

The company was formed on 22 November 2018.

What do Snow Peak London,’s latest accounts show?

Its latest accounts, to 31 December 2024, show net assets of £230k (−66% from £687k) and cash at bank of £284k (−62% from £743k).

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk