Sports Loyalty Card Limited

Reference number: 807246

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No longer authorised

This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Authorisation ended 9 April 2019.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • Last known website

    rewardinsight.com

  • Last known phone number

    020 3397 4000

  • Last known address

    80 New Bond Street, London, W1S 1SB, United Kingdom

In the full report: 3 background checks

  • When rewardinsight.com first appeared online, and whether it can receive email
  • What kind of line 020 3397 4000 is
  • Who else gives the postcode W1S 1SB
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Reward Trading name: A name it trades under now.
  • Sports Loyalty Card Ltd Former name: A name it was registered under before.

Past FCA permissions and consumer protection

  • The record is closed
    Cover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.

FCA disciplinary action and complaints

No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
12 February 2001 (25 years old)
Registered office
21 Sackville Street, London, W1S 3DN, England
Nature of business
  • Other information technology service activities (SIC 62090)
  • Data processing, hosting and related activities (SIC 63110)
  • Web portals (SIC 63120)
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Arthur Yao Director Aug 1974 10 Feb 2026 5 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
still active
5

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 19 people who have ever been directors, with their dates
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Key dates in its history

Sports Loyalty Card’s history from the FCA register and Companies House, newest first.

2021

23 August 2021

  • No longer regulated by the FCA

FCA register

13 May 2021

  • Changed its registered name from "Sports Loyalty Card Ltd"

FCA register

2020

26 October 2020

  • Sheikh Mohammed Youssef El Khereiji stopped being the majority owner

Companies House

2019

9 April 2019

  • Regulated by the FCA from this date
  • Status on the FCA register became "Cancelled - RAISP"

FCA register

2017

28 July 2017

  • Gavin Alexander Dein stopped being a part-owner
  • Reward Loyalty UK Ltd took control (75–100% of shares)

Companies House

2 February 2017

  • Sheikh Mohammed Youssef El Khereiji became the majority owner (50–75% of shares)

Companies House

2016

6 April 2016

  • Gavin Alexander Dein became a part-owner (25–50% of shares)

Companies House

2001

12 February 2001

  • Incorporated at Companies House

Companies House

In the full report: all 46 events

  • All 46 events in its history (10 shown here)
  • Every director appointment and resignation: 35
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Firms like Sports Loyalty Card

Other firms of the same type (payment or money transfer firm), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sports Loyalty Card

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 46 events in its history

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Frequently asked questions about this firm

Is Sports Loyalty Card Limited FCA authorised?
No. Sports Loyalty Card Limited (FRN 807246) is still listed on the FCA register, but the record is closed: no longer authorised.
Is Sports Loyalty Card a scam or clone?
Sports Loyalty Card is not currently authorised by the FCA. Be cautious and verify any firm on the FCA register before dealing with it.
Is my money safe with Sports Loyalty Card?
Money you handed over while it was authorised generally keeps its protection: FSCS covers firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading. New business with Sports Loyalty Card has no cover, because it is no longer permitted to carry it out.
Who owns Sports Loyalty Card?
Sports Loyalty Card is owned by Reward Loyalty UK Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 July 2017. Before that, it was controlled by Mr. Gavin Alexander Dein and Sheikh Mohammed Youssef El Khereiji.
Who runs Sports Loyalty Card?
Companies House lists one director of Sports Loyalty Card: Arthur Yao.
How long has Sports Loyalty Card been in business?
The company was formed on 12 February 2001.
Does Sports Loyalty Card use any other names?
It trades as Reward. It has previously used the name Sports Loyalty Card Ltd.

Sources and links

The full report on Sports Loyalty Card Limited

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