Sterling Independent Advisers LLP

Reference number: 469508

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sterling-ind.com first appeared online, and whether it can receive email
  • What kind of line 01442 233210 is
  • Who else gives the postcode HP2 7DX
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FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (12 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Limited liability partnership
Incorporated
6 June 2007 (19 years old)
Registered office
575-599 Maxted Road, Hemel Hempstead, Herts, HP2 7DX, England

Directors and company secretaries

Name Role Born Appointed Other companies
Keith Alexander Hayes LLP designated member Jan 1969 6 Jun 2007 None
Michelle Lorraine Hayes LLP designated member Nov 1968 1 Apr 2012 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£92.4k

−3.5% from £95.7k

Employees (average)

3

Same as 3

Owed within a year

£4,651

+25% from £3,726

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company OC328827. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sterling Independent Advisers’s history from the FCA register and Companies House, newest first.

2016

7 June 2016

  • Keith Alexander Hayes gained 25–50% of the votes
  • Michelle Lorraine Hayes gained 25–50% of the votes

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2007

2 October 2007

  • Became authorised by the FCA

FCA register

29 August 2007

  • Regulated by the Financial Services Authority from this date

FCA register

6 June 2007

  • Incorporated at Companies House

Companies House

In the full report: all 13 events

  • All 13 events in its history (6 shown here)
  • Every director appointment and resignation: 4
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Firms connected to Sterling Independent Advisers

Other FCA-listed firms that share a director, phone number or address with Sterling Independent Advisers. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Sterling Independent Advisers

Other firms of the same type (financial adviser), nearest first.

In Hemel Hempstead

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sterling Independent Advisers

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 13 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Sterling Independent Advisers LLP FCA authorised?
Yes, Sterling Independent Advisers LLP (FRN 469508) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2007 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Sterling Independent Advisers’ phone number and website?
The FCA register lists the phone number 01442 233210 and the website sterling-ind.com for Sterling Independent Advisers. If you were given different contact details, use these to check with the firm before going any further.
Is Sterling Independent Advisers a scam or clone?
Sterling Independent Advisers is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sterling Independent Advisers?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Sterling Independent Advisers to the Financial Ombudsman Service, free of charge.
Who owns Sterling Independent Advisers?
Companies House lists 2 people with significant control of Sterling Independent Advisers: Mr Keith Alexander Hayes (25–50% of votes) and Mrs Michelle Lorraine Hayes (25–50% of votes).
Who runs Sterling Independent Advisers?
Companies House lists 2 directors of Sterling Independent Advisers: Keith Alexander Hayes and Michelle Lorraine Hayes.
How long has Sterling Independent Advisers been in business?
The company was formed on 6 June 2007, and has held its current FCA authorisation since October 2007.
What do Sterling Independent Advisers’ latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £92.4k (−3.5% from £95.7k).

Sources and links

The full report on Sterling Independent Advisers LLP

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