Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Sterling Pathway Limited (FRN 1044834) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Sterling Pathway's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Sterling Pathway, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Rotterdam House, 116 Quayside, Newcastle Upon Tyne, Tyne and Wear, NE1 3DY, United Kingdom
In the full report: 3 background checks
- When sterling-pathway.co.uk first appeared online, and whether it can receive email
- What kind of line 0191 622 0962 is
- Who else gives the postcode NE1 3DY
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16633343 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 August 2025 (1 year old)
- Registered office
- Rotterdam House, 116 Quayside, Newcastle Upon Tyne, NE1 3DY, United Kingdom
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| William Edward Martin Lawrence | Director | Jul 1991 | 6 Aug 2025 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Sterling Pathway’s history from the FCA register and Companies House, newest first.
2025
28 November 2025
- Became an appointed representative
FCA register
6 August 2025
- Incorporated at Companies House
- Willaw Limited took control (75–100% of shares)
- William Edward Martin Lawrence appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Sterling Pathway
Other FCA-listed firms that share a director, phone number or address with Sterling Pathway. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Sterling Pathway
Other firms of the same type (financial adviser), nearest first.
In Newcastle Upon Tyne
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sterling Pathway
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Sterling Pathway Limited FCA authorised?
What does appointed representative mean for Sterling Pathway?
What is Sterling Pathway’s phone number and website?
Is Sterling Pathway a scam or clone?
Is my money safe with Sterling Pathway?
Who owns Sterling Pathway?
Who runs Sterling Pathway?
How long has Sterling Pathway been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk