Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Chrysalis Finance Limited Reference number: 631193 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- STRAIGHTWHITESMILE LTD (FRN 1050678) is an AR of Chrysalis Finance Limited (FRN 631193). When you use STRAIGHTWHITESMILE's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from STRAIGHTWHITESMILE, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Love Teeth, 2 High Street, New Malden, Kingston Upon Thames, KT3 4HE, United Kingdom
In the full report: 3 background checks
- When straightwhitesmiles.co.uk first appeared online, and whether it can receive email
- What kind of line 020 8337 0629 is, and the 5 other firms that give it
- Who else gives the postcode KT3 4HE
Other names (1)
If you were contacted under any of these names, it is this firm.
- Straight White Smiles Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16951278 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 January 2026 (less than a year old)
- Registered office
- 310 Harrow Road, Wembley, Middlesex, HA9 6LL, England
- Nature of business
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- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Kunal Jitendra Patel (Dr) | Director | Jun 1985 | 8 Jan 2026 | 8 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 1
- are FCA-registered
- 6
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The 6 on the FCA register
Key dates in its history
Straightwhitesmile’s history from the FCA register and Companies House, newest first.
2026
28 February 2026
- Became an appointed representative
- Began trading as "Straight White Smiles"
FCA register
8 January 2026
- Incorporated at Companies House
- Kunal Jitendra Patel took control (75–100% of shares)
- Kunal Jitendra Patel appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Straightwhitesmile
Other FCA-listed firms that share a director, phone number or address with Straightwhitesmile. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 6
- share a director
- 6
- share its phone number
- 5
In the full report: all 6 connected firms, named
- How each is linked: shared directors (6), the same phone number (5), the same postcode (1)
- Who links each one: the named directors, with dates
Firms like Straightwhitesmile
Other firms of the same type (dental or medical practice), nearest first.
In New Malden
In the Kingston upon Thames (KT) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Straightwhitesmile
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
- 6 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk