Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 30 March 2025
- On its latest accounts it owed £59.1k more than it owned
Responsible principal firm
Pi Financial Ltd Reference number: 186419 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Suitable Money Advice Ltd (FRN 811115) is an AR of Pi Financial Ltd (FRN 186419). When you use Suitable Money Advice's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Suitable Money Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Discovery Court Business Centre, 551-553 Wallisdown Road, Poole, Bournemouth, BH12 5AG, United Kingdom
In the full report: 2 background checks
- What kind of line 01202 287990 is
- Who else gives the postcode BH12 5AG
Other names (7)
If you were contacted under any of these names, it is this firm.
- Suitable Life Trading name: A name it trades under now.
- Suitable Money Trading name: A name it trades under now.
- Suitable Wealth Trading name: A name it trades under now.
- Suitable Life Planning Ltd Former name: A name it was registered under before.
- Suitable Money Ltd Former name: A name it was registered under before.
- Suitable Financial Life Planning Former trading name: A name it used to trade under.
- Suitable Life Planning Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through PI Financial Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10472115 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 November 2016 (9 years old)
- Registered office
- 33 Lower Golf Links Road, Broadstone, BH18 8BQ, England
- Nature of business
-
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan Michael Rose | Director | Mar 1971 | 10 Nov 2016 | 18 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 18
- closed down
- 3
- still active
- 15
In the full report: all 18 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Total equity
−£59.1k
Up £58.6k from −£118k
Cash at bank
£14.3k
+17% from £12.2k
Employees (average)
3
Same as 3
Owed within a year
£250k
+12% from £222k
Total equity is negative: on its last balance sheet the company owed £59.1k more than it owned.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 10472115. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Suitable Money Advice’s history from the FCA register and Companies House, newest first.
2019
19 March 2019
- Changed its registered name from "Suitable Life Planning Ltd"
FCA register
2018
9 July 2018
- Changed its registered name from "Suitable Money Ltd"
FCA register
8 June 2018
- Became an appointed representative
FCA register
2016
10 November 2016
- Incorporated at Companies House
- Jonathan Michael Rose took control (75–100% of shares)
Companies House
In the full report: all 17 events
- All 17 events in its history (5 shown here)
- Every director appointment and resignation: 1
Firms connected to Suitable Money Advice
Other FCA-listed firms that share a director, phone number or address with Suitable Money Advice. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Suitable Money Advice
Other firms of the same type (insurance broker), nearest first.
In Poole
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Suitable Money Advice
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 18 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 17 events in its history
- 2 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Suitable Money Advice Ltd FCA authorised?
What does appointed representative mean for Suitable Money Advice?
What is Suitable Money Advice’s phone number?
Is Suitable Money Advice a scam or clone?
Is my money safe with Suitable Money Advice?
Who owns Suitable Money Advice?
Who runs Suitable Money Advice?
How long has Suitable Money Advice been in business?
What do Suitable Money Advice’s latest accounts show?
Does Suitable Money Advice use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk