The Mortgage Pride Ltd

Reference number: 923500

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

STONEBRIDGE MORTGAGE SOLUTIONS LIMITED Reference number: 454811 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • The Mortgage Pride Ltd (FRN 923500) is an AR of STONEBRIDGE MORTGAGE SOLUTIONS LIMITED (FRN 454811). When you use The Mortgage Pride's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from The Mortgage Pride, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01782 450050

  • Address

    30 Mill View, Stoke-on-Trent, Staffordshire, ST6 8BH, United Kingdom

In the full report: 2 background checks

  • What kind of line 01782 450050 is
  • Who else gives the postcode ST6 8BH
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Stonebridge Mortgage Solutions Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11524381
Company status
Active
Company type
Private limited company
Incorporated
17 August 2018 (8 years old)
Registered office
30 Mill View, Stoke-On-Trent, ST6 8BH, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Steven James Lyons Director Sep 1980 17 Aug 2018 2 other companies
Laura Jane Emily Lyons Director Dec 1984 19 Nov 2019 2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
2
run together
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 2 directors run together
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Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£9,404

−50% from £18.7k

Cash at bank

£30.8k

−20% from £38.3k

Employees (average)

2

Same as 2

Assets and liabilities

In the full report: all 8 years of accounts

  • Every year from 2019 to 2026
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11524381. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Mortgage Pride’s history from the FCA register and Companies House, newest first.

2020

29 March 2020

  • Became an appointed representative

FCA register

2019

19 November 2019

  • Laura Jane Emily Lyons became a part-owner (25–50% of shares)
  • Laura Jane Emily Lyons appointed as a director

Companies House

2018

17 August 2018

  • Incorporated at Companies House
  • Steven James Lyons became a part-owner (25–50% of shares)
  • Steven James Lyons appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like The Mortgage Pride

Other firms of the same type (mortgage adviser or broker), nearest first.

In Stoke-on-Trent

Boardman Financial LimitedStoke-on-TrentAppointed representativeCasa Mortgage And Protection LtdStoke-On-TrentAppointed representativeCavalier Financial Solutions LimitedStoke-on-TrentAppointed representativeCFS Mortgage Specialists LimitedStoke-On-TrentAppointed representativeFoden Mortgage Solutions LimitedStoke-On-TrentAppointed representativeKeeley BarberStoke-On-TrentAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Mortgage Pride

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 2 background checks on its contact details
  • 8 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is The Mortgage Pride Ltd FCA authorised?
The Mortgage Pride Ltd (FRN 923500) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for The Mortgage Pride?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. The Mortgage Pride Ltd (FRN 923500) is an AR of STONEBRIDGE MORTGAGE SOLUTIONS LIMITED (FRN 454811). When you use The Mortgage Pride's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from The Mortgage Pride, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Mortgage Pride’s phone number?
The FCA register lists the phone number 01782 450050 for The Mortgage Pride. If you were given different contact details, use these to check with the firm before going any further.
Is The Mortgage Pride a scam or clone?
The Mortgage Pride is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Mortgage Pride?
Protection works through Stonebridge Mortgage Solutions Limited, the principal firm responsible for The Mortgage Pride's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Mortgage Pride?
Companies House lists 2 people with significant control of The Mortgage Pride: Mr Steven James Lyons (25–50% of shares) and Mrs Laura Jane Emily Lyons (25–50% of shares).
Who runs The Mortgage Pride?
Companies House lists 2 directors of The Mortgage Pride: Steven James Lyons and Laura Jane Emily Lyons.
How long has The Mortgage Pride been in business?
The company was formed on 17 August 2018.
What do The Mortgage Pride’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £9,404 (−50% from £18.7k) and cash at bank of £30.8k (−20% from £38.3k).

Sources and links

The full report on The Mortgage Pride Ltd

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