The National Care Forum

Reference number: 1052818

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • THE NATIONAL CARE FORUM (FRN 1052818) introduces customers to Advisory Insurance Brokers Limited (FRN 313250). Any regulated advice or arranging is done by the principal, not THE NATIONAL CARE FORUM.
  • Example: if THE NATIONAL CARE FORUM refers you to a financial adviser, the advice should come from the principal firm, not from THE NATIONAL CARE FORUM itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When nationalcareforum.org.uk first appeared online, and whether it can receive email
  • What kind of line 024 7518 5524 is
  • Who else gives the postcode CV1 2TE
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Advisory Insurance Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private company limited by guarantee
Incorporated
17 February 2003 (23 years old)
Registered office
Friars House 1st Floor, Friars House, Manor House Drive, Coventry, CV1 2TE, England
Nature of business
  • Activities of business and employers membership organisations (SIC 94110)

Directors and company secretaries

Name Role Born Appointed Other companies
Andrew James Cole Director Dec 1970 30 Nov 2017 4 other companies
Dan Hayes Director Jul 1973 29 Nov 2018 None
Sarah Ann Clarke-Kuehn Director Nov 1971 25 Nov 2021 17 other companies
Alison Lois Waller Director Aug 1966 23 Nov 2023 3 other companies
Martin James Rix Director Nov 1980 23 Nov 2023 None
Maria Kathryn Mills Director Jun 1965 23 Nov 2023 None
Brian Derek James Director Dec 1963 23 Nov 2023 5 other companies
James Robert Kane Director Sep 1976 21 Nov 2024 10 other companies
Rachael Elizabeth Dodgson Director Nov 1970 21 Nov 2024 5 other companies
Jonathan Palmer Director Oct 1975 27 Nov 2025 7 other companies
Alison Julie Beachim Director Apr 1971 27 Nov 2025 1 other company
Vic Rayner Secretary Not published 9 Jun 2016 –

Other companies run by these 11 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
52
closed down
12
still active
40

In the full report: all 52 companies, named

  • What each company does, and whether it is still trading
  • Which of these 11 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 64 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsAudited

Turnover

£1.38m

<1% from £1.37m

Profit before tax

£52.5k

−77% from £227k

Total equity

£791k

+65% from £479k

Cash at bank

£881k

+96% from £450k

Turnover and profit

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04668278. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The National Care Forum’s history from the FCA register and Companies House, newest first.

2026

10 March 2026

  • Became an introducer appointed representative

FCA register

2003

17 February 2003

  • Incorporated at Companies House

Companies House

In the full report: all 125 events

  • All 125 events in its history (2 shown here)
  • Every director appointment and resignation: 123
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Firms like The National Care Forum

Other firms of the same type (insurance broker), nearest first.

In Coventry

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The National Care Forum

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 52 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 125 events in its history

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Frequently asked questions about this firm

Is The National Care Forum FCA authorised?
The National Care Forum (FRN 1052818) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The National Care Forum?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The National Care Forum (FRN 1052818) introduces customers to Advisory Insurance Brokers Limited (FRN 313250). Any regulated advice or arranging is done by the principal, not The National Care Forum. Example: if The National Care Forum refers you to a financial adviser, the advice should come from the principal firm, not from The National Care Forum itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The National Care Forum’s phone number and website?
The FCA register lists the phone number 024 7518 5524 and the website nationalcareforum.org.uk for The National Care Forum. If you were given different contact details, use these to check with the firm before going any further.
Is The National Care Forum a scam or clone?
The National Care Forum is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The National Care Forum?
Protection works through Advisory Insurance Brokers Limited, the principal firm responsible for The National Care Forum's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who runs The National Care Forum?
Companies House lists 11 directors of The National Care Forum: Andrew James Cole, Dan Hayes, Sarah Ann Clarke-Kuehn, Alison Lois Waller, Martin James Rix, Maria Kathryn Mills and 5 more.
How long has The National Care Forum been in business?
The company was formed on 17 February 2003.
What do The National Care Forum’s latest accounts show?
Its latest accounts, to 31 March 2025, show turnover of £1.38m (<1% from £1.37m) and profit before tax of £52.5k (−77% from £227k).

Sources and links

The full report on The National Care Forum

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