Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2003
- Accounts filed up to 31 March 2025
Responsible principal firm
Advisory Insurance Brokers Limited Reference number: 313250 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- THE NATIONAL CARE FORUM (FRN 1052818) introduces customers to Advisory Insurance Brokers Limited (FRN 313250). Any regulated advice or arranging is done by the principal, not THE NATIONAL CARE FORUM.
- Example: if THE NATIONAL CARE FORUM refers you to a financial adviser, the advice should come from the principal firm, not from THE NATIONAL CARE FORUM itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Friars House, Manor House Drive, Coventry, Coventry, CV1 2TE, United Kingdom
In the full report: 3 background checks
- When nationalcareforum.org.uk first appeared online, and whether it can receive email
- What kind of line 024 7518 5524 is
- Who else gives the postcode CV1 2TE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Advisory Insurance Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04668278 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private company limited by guarantee
- Incorporated
- 17 February 2003 (23 years old)
- Registered office
- Friars House 1st Floor, Friars House, Manor House Drive, Coventry, CV1 2TE, England
- Nature of business
-
- Activities of business and employers membership organisations (SIC 94110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew James Cole | Director | Dec 1970 | 30 Nov 2017 | 4 other companies |
| Dan Hayes | Director | Jul 1973 | 29 Nov 2018 | None |
| Sarah Ann Clarke-Kuehn | Director | Nov 1971 | 25 Nov 2021 | 17 other companies |
| Alison Lois Waller | Director | Aug 1966 | 23 Nov 2023 | 3 other companies |
| Martin James Rix | Director | Nov 1980 | 23 Nov 2023 | None |
| Maria Kathryn Mills | Director | Jun 1965 | 23 Nov 2023 | None |
| Brian Derek James | Director | Dec 1963 | 23 Nov 2023 | 5 other companies |
| James Robert Kane | Director | Sep 1976 | 21 Nov 2024 | 10 other companies |
| Rachael Elizabeth Dodgson | Director | Nov 1970 | 21 Nov 2024 | 5 other companies |
| Jonathan Palmer | Director | Oct 1975 | 27 Nov 2025 | 7 other companies |
| Alison Julie Beachim | Director | Apr 1971 | 27 Nov 2025 | 1 other company |
| Vic Rayner | Secretary | Not published | 9 Jun 2016 | – |
Other companies run by these 11 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 52
- closed down
- 12
- still active
- 40
In the full report: all 52 companies, named
- What each company does, and whether it is still trading
- Which of these 11 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 64 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£1.38m
<1% from £1.37m
Profit before tax
£52.5k
−77% from £227k
Total equity
£791k
+65% from £479k
Cash at bank
£881k
+96% from £450k
Turnover and profit
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 04668278. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
The National Care Forum’s history from the FCA register and Companies House, newest first.
2026
10 March 2026
- Became an introducer appointed representative
FCA register
2003
17 February 2003
- Incorporated at Companies House
Companies House
In the full report: all 125 events
- All 125 events in its history (2 shown here)
- Every director appointment and resignation: 123
Firms like The National Care Forum
Other firms of the same type (insurance broker), nearest first.
In Coventry
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The National Care Forum
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 52 other companies its directors have run, named
- 3 background checks on its contact details
- All 125 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk