The Prudential Assurance Company Limited

Reference number: 139793

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When mandg.com first appeared online, and whether it can receive email
  • What kind of line 0800 000 000 is, and the 3 other firms that give it
  • Who else gives the postcode EC3M 5AG
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Pru Trading name
  • Prudential Assurance Company Limited Former name

FCA permissions and consumer protection

  • Hold or safeguard your money FSCS may apply
    Eligible deposits are typically protected by the FSCS up to £120,000 per person, per banking group.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (12 permissions)
  • Accepting Deposits
  • Arranging (bringing about) deals in investments
  • Arranging safeguarding and administration of assets
  • Carrying out contracts of insurance
  • Dealing in investments as principal
  • Effecting contracts of insurance
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Establishing, operating or winding up a stakeholder pension scheme
  • Establishing/operating/winding up a personal pension scheme
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments
  • Safeguarding and administration of assets (without arranging)

Limits on what they may do

  • Not permitted to canvass off trade premises
    The firm is not permitted to canvass regulated borrower-lender-supplier agreements or regulated consumer hire agreements off trade premises

FCA disciplinary action and Ombudsman complaints

FCA action

fines
2
in fines
£39.9m
most recent
September 2019
  • Fined £23.88m on 30 September 2019
    On 30 September 2019, the FCA fined The Prudential Assurance Company Limited. The Prudential Assurance Company Limited breached Principle 3 (Management and Control) and Principle 6 (Customers’ Interests) of the Authority’s Principles for Businesses (the Principles) and COBS 2.1.1R, COBS 4.2.1R and COBS 19.4 between 1 July 2008 and 30 September 2017 (the Relevant Period) in relation to non-advised sales of annuities to existing customers who were approaching retirement and who may have been eligible for an enhanced annuity. As a consequence of this action, The Prudential Assurance Company Limited has been fined £23,875,000 . The FCA’s action took effect on 30 September 2019 and a copy of the Final Notice is displayed on the FCA's web site.
  • Fined £16m on 27 March 2013
    On 27 March 2013, the FSA imposed a financial penalty of £16 million on The Prudential Assurance Company Limited (PAC) in respect of PAC's failure to deal with the FSA in an open and cooperative manner, in breach of Principle 11 of the FSA's Principles for Businesses. The fine relates to PAC's failure to inform the FSA at the appropriate time that it was seeking to acquire AIA, the Asian subsidiary of AIG, in early 2010. PAC should have informed the FSA of the proposed transaction at the earliest opportunity, to allow the FSA to decide whether to approve or reject the deal on regulatory grounds. Instead, PAC did not inform the FSA of the proposed acquisition until after it had been leaked to the media. A fine of £14 million was imposed at the same time on Prudential plc, PAC's parent company, for a breach of Listing Principle 6 arising out of the same facts.

Ombudsman complaints

new complaints, January–June 2025
268
upheld, against a 31% median
39%
about pensions
206

A bigger firm gets more complaints simply because it has more customers.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
00015454
Company status
Active
Company type
Private limited company
Incorporated
1 June 1881 (145 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Life reinsurance (SIC 65201)

Directors and company secretaries

Name Role Born Appointed Other companies
Ronald Stewart Bowie Director Jan 1954 28 Sep 2020 14 other companies
David Kenneth Watson Director Apr 1959 6 Nov 2020 59 other companies
Louise Helen Fowler Director Nov 1964 18 Jun 2021 2 other companies
Mariken Louise Tannemaat Director Nov 1971 21 Sep 2021 1 other company
Spencer Horgan Director Dec 1974 15 Aug 2022 14 other companies
Clive Grant Bolton Director Sep 1961 25 Sep 2023 13 other companies
Alastair Barbour Director Feb 1953 13 Jan 2025 None
Kenneth Norgrove Director Mar 1969 1 Sep 2025 None
Elizabeth Mary Buckley Director Aug 1968 1 Sep 2025 5 other companies
M&G COMPANY SECRETARY LIMITED Corporate secretary Not published 1 Oct 2026 –

Other companies run by these 9 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
103
closed down
30
went insolvent
1

In the full report: all 103 companies, named

  • What each company does, and whether it is still trading
  • Which of these 9 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 26 on the FCA register, including one no longer authorised
  • The 4 companies these 9 directors run together
  • All 65 people who have ever been directors, with their dates
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Key dates in its history

The Prudential Assurance Company’s history from the FCA register and Companies House, newest first.

Key events (15) All events (132)

2020

23 July 2020

  • M&G Group Regulated Entity Holding Company Limited took control (75–100% of shares)
  • M&G PLC gave up control

Companies House

2019

30 September 2019

  • Fined £23.88m by the FCA

FCA register

2018

23 November 2018

  • M&G PLC took control (75–100% of shares)
  • Prudential Public Limited Company gave up control

Companies House

2016

20 April 2016

  • FCA imposed a requirement (Not permitted to canvass off trade premises)

FCA register

6 April 2016

  • Prudential Public Limited Company took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date
  • Regulated by the Prudential Regulation Authority from this date

FCA register

27 March 2013

  • Fined £16m by the FCA

FCA register

2001

1 December 2001

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1998

8 February 1998

  • Changed its registered name from "Prudential Assurance Company Limited"

FCA register

1901

1 January 1901

  • Supervised by HM Treasury under the money laundering rules from this date

FCA register

1881

1 June 1881

  • Incorporated at Companies House

Companies House

In the full report: all 132 events

  • All 132 events in its history (15 shown here)
  • Every director appointment and resignation: 113
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Firms connected to The Prudential Assurance Company

Other FCA-listed firms that share a director, phone number or address with The Prudential Assurance Company. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
7
share a director
7
share its phone number
3

In the full report: all 7 connected firms, named

  • How each is linked: shared directors (7), the same phone number (3), the same postcode (4)
  • Who links each one: the named directors, with dates
  • 5 past links through former directors
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Firms like The Prudential Assurance Company

Other firms of the same type (insurer), nearest first.

In London

Chubb European Group SELondonAuthorisedGreat Lakes Insurance UK LimitedLondonAuthorisedHelvetia Global Solutions LtdLondonAuthorisedAXA Insurance UK PLCLondonAuthorisedLegal and General Assurance Society LimitedLondonAuthorisedRoyal London Mutual Insurance Society, Limited (The)LondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Prudential Assurance Company

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 103 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 132 events in its history
  • 7 connected firms, named, and who links them

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Frequently asked questions about this firm

Is The Prudential Assurance Company Limited FCA authorised?
Yes, The Prudential Assurance Company Limited (FRN 139793) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2001 and works as an insurer. The FCA has placed a limit on what it may do.
What is The Prudential Assurance Company’s phone number and website?
The FCA register lists the phone number 0800 000 000 and the website mandg.com/pru for The Prudential Assurance Company. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 3 other FCA firms.
Is The Prudential Assurance Company a scam or clone?
The Prudential Assurance Company is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Prudential Assurance Company?
It may control client money but not hold it. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about The Prudential Assurance Company to the Financial Ombudsman Service, free of charge.
Who owns The Prudential Assurance Company?
The Prudential Assurance Company is owned by M&G Group Regulated Entity Holding Company Limited, which holds 75–100% of shares, 75–100% of votes, can appoint and remove the board, significant influence or control and held through a firm, since 23 July 2020. Before that, it was controlled by Prudential Public Limited Company and M&G PLC.
Who runs The Prudential Assurance Company?
Companies House lists 9 directors of The Prudential Assurance Company: Ronald Stewart Bowie, David Kenneth Watson, Louise Helen Fowler, Mariken Louise Tannemaat, Spencer Horgan, Clive Grant Bolton and 3 more.
How long has The Prudential Assurance Company been in business?
The company was formed on 1 June 1881, and has held its current FCA authorisation since December 2001.
Has the FCA taken action against The Prudential Assurance Company?
Yes. The FCA register records 2 fines between 2013 and 2019, £39.88m in total. The details are in the disciplinary section above, with links to the FCA's notices.
How many complaints does The Prudential Assurance Company get?
In January–June 2025, the Financial Ombudsman Service received 268 new complaints about The Prudential Assurance Company, and upheld 39% of those it decided.
Does The Prudential Assurance Company use any other names?
It trades as Pru. It has previously used the name Prudential Assurance Company Limited.

Sources and links

The full report on The Prudential Assurance Company Limited

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