Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 December 2025
Responsible principal firm
Holiday Extras Cover Limited Reference number: 828848 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- THE PURPL CO LIMITED (FRN 1031069) introduces customers to Holiday Extras Cover Limited (FRN 828848). Any regulated advice or arranging is done by the principal, not THE PURPL CO.
- Example: if THE PURPL CO refers you to a financial adviser, the advice should come from the principal firm, not from THE PURPL CO itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
100 Church Street, Brighton, East Sussex, BN1 1UJ, United Kingdom
In the full report: 2 background checks
- What kind of line 07792 104083 is
- Who else gives the postcode BN1 1UJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Holiday Extras Cover Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14553148 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 December 2022 (3 years old)
- Registered office
- 100 Church Street, Brighton, East Sussex, BN1 1UJ, United Kingdom
- Nature of business
-
- Other publishing activities (SIC 58190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Georgina Colman | Director | Oct 1976 | 21 Dec 2022 | 2 other companies |
| Joel Joseph Baynes | Director | Feb 1982 | 6 Dec 2024 | 7 other companies |
| David John Mcnally | Director | Aug 1964 | 23 Jul 2025 | 6 other companies |
| Seth Richardson | Director | Aug 1975 | 23 Jul 2025 | 9 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 18
- closed down
- 5
- run together
- 4
In the full report: all 18 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 4 companies these 4 directors run together
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£223k
+81% from £123k
Cash at bank
£242k
−13% from £279k
Employees (average)
7
+600% from 1
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14553148. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
The Purpl Co’s history from the FCA register and Companies House, newest first.
2025
26 March 2025
- Became an introducer appointed representative
FCA register
2022
21 December 2022
- Incorporated at Companies House
- Georgina Colman became a part-owner (25–50% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (3 shown here)
- Every director appointment and resignation: 6
Firms like The Purpl Co
Other firms of the same type (insurance broker), nearest first.
In Brighton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The Purpl Co
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 18 other companies its directors have run, named
- 2 background checks on its contact details
- All 9 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk