Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2013
- Accounts filed up to 30 September 2025
Responsible principal firm
J C I (Northwest) Limited Reference number: 311396 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- The Square Room Limited (FRN 803186) introduces customers to J C I (Northwest) Limited (FRN 311396). Any regulated advice or arranging is done by the principal, not The Square Room.
- Example: if The Square Room refers you to a financial adviser, the advice should come from the principal firm, not from The Square Room itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Unit 19, Marsh Mill Village, Fleetwood Road North, Thornton-Cleveleys, FY5 4JZ, United Kingdom
In the full report: 2 background checks
- What kind of line 01253 850266 is
- Who else gives the postcode FY5 4JZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through J C I (Northwest) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08672713 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 September 2013 (13 years old)
- Registered office
- Avroe House, Avroe Crescent, Blackpool, Lancashire, FY4 2DP, England
- Nature of business
-
- Real estate agencies (SIC 68310)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Bayliss | Director | Feb 1988 | 2 Sep 2013 | 4 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- still active
- 4
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£146k
−36% from £227k
Cash at bank
£185k
+51% from £123k
Employees (average)
16
+33% from 12
Owed within a year
£597k
+56% from £381k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 08672713. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
The Square Room’s history from the FCA register and Companies House, newest first.
2022
17 February 2022
- Paul Bayliss gave up control
- Paul Bayliss Ltd took control (75–100% of shares)
Companies House
2018
1 March 2018
- Became an introducer appointed representative
- Began trading as "The Square Room"
FCA register
2016
6 April 2016
- Paul Bayliss took control (75–100% of shares)
Companies House
2013
2 September 2013
- Incorporated at Companies House
- Paul Bayliss appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to The Square Room
Other FCA-listed firms that share a director, phone number or address with The Square Room. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like The Square Room
Other firms of the same type (insurance broker), nearest first.
In Thornton-Cleveleys
In the Blackpool (FY) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The Square Room
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 7 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk