Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 December 2024
- Accounts are overdue at Companies House
- On its latest accounts it owed £62.8k more than it owned
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- The Watch Section Ltd (FRN 1035250) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not The Watch Section.
- Example: if The Watch Section refers you to a financial adviser, the advice should come from the principal firm, not from The Watch Section itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1 Cochrane House, Admirals Way, London, E14 9UD, United Kingdom
In the full report: 3 background checks
- When thewatchsection.com first appeared online, and whether it can receive email
- What kind of line 020 3143 1413 is
- Who else gives the postcode E14 9UD
Other names (1)
If you were contacted under any of these names, it is this firm.
- TWS Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Accounts are overdue at Companies House.
- Company number
- 13088474 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 December 2020 (5 years old)
- Registered office
- London Diamond District, 36 Hatton Garden, London, EC1N 8EB, England
- Nature of business
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- Retail sale of watches and jewellery in specialised stores (SIC 47770)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Khalid Pender | Director | Aug 1986 | 17 Dec 2020 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£62.8k
−541% from £14.2k
Employees (average)
2
+100% from 1
Owed within a year
£124k
+63% from £76.1k
Its next accounts are overdue at Companies House.
Net assets are negative: on its last balance sheet the company owed £62.8k more than it owned.
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2021 to 2024
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13088474. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
The Watch Section’s history from the FCA register and Companies House, newest first.
2025
4 June 2025
- Became an introducer appointed representative
FCA register
4 March 2025
- Lorenzo Markos Toumazos stopped being a part-owner
Companies House
2024
5 August 2024
- Lorenzo Markos Toumazos became a part-owner (25–50% of shares)
Companies House
2021
1 March 2021
- Andrew Olugbenga Aderemi stopped being a part-owner
Companies House
2020
17 December 2020
- Incorporated at Companies House
- Andrew Olugbenga Aderemi became a part-owner (25–50% of shares)
- Khalid Pender became a part-owner (25–50% of shares)
Companies House
In the full report: all 13 events
- All 13 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms like The Watch Section
Other firms of the same type (retailer), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The Watch Section
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 13 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk