The Westbury Hotel Limited

Reference number: 1060984

Instant download

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

SG Fleet UK Limited Reference number: 625294 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • The Westbury Hotel Limited (FRN 1060984) introduces customers to SG Fleet UK Limited (FRN 625294). Any regulated advice or arranging is done by the principal, not The Westbury Hotel.
  • Example: if The Westbury Hotel refers you to a financial adviser, the advice should come from the principal firm, not from The Westbury Hotel itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 7629 7755

  • Address

    1 Coach & Horses Yard, London, Westminster, W1S 2EH, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 7629 7755 is
  • Who else gives the postcode W1S 2EH
Instant PDF download

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through SG Fleet UK Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04284249
Company status
Active
Company type
Private limited company
Incorporated
10 September 2001 (25 years old)
Registered office
Flat 1, 1-2 Coach And Horses Yard, London, W1S 2EH
Nature of business
  • Hotels and similar accommodation (SIC 55100)

Directors and company secretaries

Name Role Born Appointed Other companies
Azad Bakir Ali Cola Director Mar 1979 10 Sep 2001 25 other companies
Azad Bakir Ali Cola Secretary Not published 10 Sep 2001 25 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
25
closed down
9
still active
15

In the full report: all 25 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 3 people who have ever been directors, with their dates
Instant PDF download

Key dates in its history

The Westbury Hotel’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2026

4 August 2026

  • Became an introducer appointed representative

FCA register

2023

26 July 2023

  • Cola Holdings Limited gave up control
  • Westbury Midco Limited took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Cola Holdings Limited took control (75–100% of shares)

Companies House

2001

10 September 2001

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (5 shown here)
  • Every director appointment and resignation: 3
Instant PDF download

Firms like The Westbury Hotel

Other firms of the same type (insurance broker), nearest first.

In London

Airbnb UK Services LimitedLondonAppointed representativeKlarna Premium Services LtdLondonAppointed representativeTelus Health (U.K) LtdLondonAppointed representativeTurk Hava Yollari Anonim Ortakligi (Turkish Airlinesinc)LondonAppointed representativeQatar Airways QCSCLondonAppointed representativeEE LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Westbury Hotel

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 25 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 8 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is The Westbury Hotel Limited FCA authorised?
The Westbury Hotel Limited (FRN 1060984) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The Westbury Hotel?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The Westbury Hotel Limited (FRN 1060984) introduces customers to SG Fleet UK Limited (FRN 625294). Any regulated advice or arranging is done by the principal, not The Westbury Hotel. Example: if The Westbury Hotel refers you to a financial adviser, the advice should come from the principal firm, not from The Westbury Hotel itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Westbury Hotel’s phone number?
The FCA register lists the phone number 020 7629 7755 for The Westbury Hotel. If you were given different contact details, use these to check with the firm before going any further.
Is The Westbury Hotel a scam or clone?
The Westbury Hotel is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Westbury Hotel?
Protection works through SG Fleet UK Limited, the principal firm responsible for The Westbury Hotel's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Westbury Hotel?
The Westbury Hotel is owned by Westbury Midco Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 26 July 2023. Before that, it was controlled by Cola Holdings Limited.
Who runs The Westbury Hotel?
Companies House lists one director of The Westbury Hotel: Azad Bakir Ali Cola.
How long has The Westbury Hotel been in business?
The company was formed on 10 September 2001.

Sources and links

The full report on The Westbury Hotel Limited

£19.99 · Instant PDF download

Loading secure checkout…