Tony Cole

Reference number: 715830

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Appointed representative

Tony Cole does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.

Responsible principal firm

Sesame Limited Reference number: 150427 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Tony Cole (FRN 715830) is an AR of Sesame Limited (FRN 150427). When you use Tony Cole's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Tony Cole, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01767 699090

  • Address

    2 - 4 Park Road, Sandy, Bedfordshire, SG19 1JB, United Kingdom

In the full report: 2 background checks

  • What kind of line 01767 699090 is
  • Who else gives the postcode SG19 1JB
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Elite Mortgage Advice Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Tony Cole’s history from the FCA register and Companies House, newest first.

2015

17 September 2015

  • Began trading as "Elite Mortgage Advice"

FCA register

3 September 2015

  • Became an appointed representative

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Tony Cole

Other firms of the same type (mortgage adviser or broker), nearest first.

In Sandy

Inform Financial Solutions LimitedSandyAppointed representativeDanny Sewell LimitedSandyAuthorised

In the Stevenage (SG) postcode area

Alexander ParsonsStevenageAppointed representativeAngela Harrison Mortgage Services LimitedHenlowAppointed representativeBest Health Protect LtdHertfordAppointed representativeCapital Lending Solutions LtdLetchworth Garden CityAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Tony Cole

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 background checks on its contact details
  • All 2 events in its history

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Frequently asked questions about this firm

Is Tony Cole FCA authorised?
Tony Cole (FRN 715830) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Tony Cole?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Tony Cole (FRN 715830) is an AR of Sesame Limited (FRN 150427). When you use Tony Cole's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Tony Cole, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Tony Cole’s phone number?
The FCA register lists the phone number 01767 699090 for Tony Cole. If you were given different contact details, use these to check with the firm before going any further.
Is Tony Cole a scam or clone?
Tony Cole is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Tony Cole?
Protection works through Sesame Limited, the principal firm responsible for Tony Cole's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Tony Cole use any other names?
It trades as Elite Mortgage Advice.

Sources and links

The full report on Tony Cole

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